Trustev - Archived Work from 2013

E-commerce security made easy

A startup providing a revolutionary service...


We were really excited about partnering with this bright young brand, helping them to get noticed in the notoriously competitive tech space. We’re even more delighted to see Trustev’s stratospheric rise from a hungry start-up to a significant player in the tech world.

Our Solution

We held a brand workshop with the Trustev team to hone in on the true essence of the brand. Part of the process was to create a set of values that the company could own. Defining these brand values was essential for such a young brand. They served as a blueprint for the brand to start building a strong profile in order to initially attract much-needed venture capital, but also to allow Trustev to start flexing its muscles in such a tough marketplace.

We used a subliminal tick to reinforce positive verification – a key part of the brand offering. We also chose to use green as a key part of the brandmark to subtly reinforce the brand’s Irish credentials. We also focused on the straight talking, no nonsense traits of the brand and brought this through the brand execution. It was all about communicating that the brand offering is simple, clear and easy to adopt. The design system had to reflect this.

For Trustev, a startup providing a revolutionary service for combatting online fraud, Neworld developed a website interface to help promote the company.

Skills used on this project

Brand Journey Workshops / Brand Identity / Corporate Identity / Website design