The transformation

We developed a brand story, visual identity and website that captured the richness of Connemara, the care behind the craft and the exceptional quality of organic Irish smoked salmon, creating a more evocative premium brand across every touchpoint.

The retail brand was reimagined as Seaspray Organic, placing organic credentials front and centre, while the B2B website evolved beyond a functional sales tool into a richer brand experience. Designed to inform and inspire rather than simply sell, it brought the brand’s heritage, expertise and scale to life through immersive storytelling, rich imagery and an engaging visual journey through the production process.

Every element was chosen to work together, telling the story of a brand proudly rooted in craft:

• A refined visual identity centred around a rich teal palette, with a subtle sea spray image in the background and copper foiling debossed on top for a tactile feel
• A visual language inspired by the topographical map of Lettermore, reflecting both the Connemara coastline and the texture of the salmon itself
• Considered iconography that celebrated the brand’s key differentiators, from hand curing and oak smoking to three generations of craft
• Rich storytelling that elevated the provenance, heritage and pioneering role of the brand in the organic sector
• A digital experience that showcased the full production journey, combining local landscape photography, motion and storytelling to reinforce the brand’s premium credentials