Mimi Care

Bringing Warmth and Vibrancy to Dementia Care

Capabilities
Brand Design
Web Development

Sectors
Hospitality

Website
mimicare.ie

The project

Mimi Care is a day care facility dedicated to providing accessible, community-based services for people living with dementia. Their mission is to bring purpose and meaning to their clients’ lives by focusing on abilities rather than limitations, creating a sociable environment where meaningful connections can flourish.

Mimi Care needed a distinctive brand identity and a website that would set them apart from the traditional, institutional aesthetics often associated with care facilities. Our goal was to reflect their compassionate, human-centered approach through a vibrant visual identity and an engaging digital presence.

Neworld design and web development case study - WEEE Ireland Mimi Care

The question

How could Mimi Care’s brand and website communicate its unique, person-first approach while ensuring accessibility and warmth?

Mimi Care wanted to break away from traditional care facility branding, which often feels impersonal and medical. The challenge was to create a visual identity that balanced warmth and professionalism to foster trust and approachability. The brand needed to signal that Mimi Care is different.

Beyond branding, the website had to serve as both an informative resource and an invitation to experience what set Mimi Care apart. It needed to showcase their unique social model of care, highlight their facility and programmes, and make it easy for families to connect with the team.

The transformation

We developed a brand and website that go beyond information-sharing to create an emotional connection. Every design choice was made to reinforce their commitment to joy, dignity and meaningful engagement, ensuring the brand and website truly embodied Mimi Care’s values and approach.

Vibrant visual identity

The new branding features bright, welcoming colours and rounded typography, creating a sense of warmth, friendliness and energy.

Human-centred website

The website presents Mimi Care’s approach in an engaging, accessible way. Clear messaging, inviting imagery and an intuitive layout ensure families can easily learn about services and reach out.

A showcase of care and connection

Thoughtful content and design highlight Mimi Care’s focus on purposeful engagement, cherished moments and human flourishing, demonstrating how they help clients live beyond their diagnosis.

The result

Mimi Care now has a brand identity and website that truly reflect its mission and values. The vibrant, engaging design distinguishes it in the sector, while the website serves as a welcoming and accessible resource for families seeking compassionate, community-based dementia care.

By transforming Mimi Care’s digital presence, we’ve helped them communicate their unique approach and create a lasting impact in the lives of those they support.