Fit Foods

The Fit Foods team doesn’t follow category trends. They create them.

Capabilities
Packaging Design

Sectors
Food & Beverage

The mission

With their finger firmly on the pulse of changing consumer habits, Fit Foods have built a loyal following by continuously innovating and pushing the category forward. As pioneers of high protein, macro-counted ready meals in Ireland, they’ve redefined what healthy convenience food can look, feel and taste like. So when it came to launching disruptive new ranges like Lasagne Mac, Mini Meal and Big Eat, the packaging needed to hit just as hard as the products themselves.

Fit Foods - Big Eat - Neworld Packaging Design

Fit Foods - Mini Meal - Neworld Packaging Design

The transformation

For Mini Meal and Big Eat, we created bold packaging designed to cut through the chaos of the chilled aisle while dialling up flavour, personality and appetite appeal. Macro-first messaging, expressive layouts and vibrant ingredient-led photography bring energy and impact on shelf, giving each range its own distinct attitude while still feeling unmistakably Fit Foods.

Fit Foods - Lasagne Mac - Neworld Packaging Design

The transformation

Lasagne Mac was a different beast altogether. A category-shaking product deserved its own disruptive approach. Oversized typography, punchy colour and unapologetically loud layouts turned the product name itself into the unmistakable hero of the pack, capturing Fit Foods’ bold personality and Dublin roots. Across in-store POS, “GEENIE MAC!” pushed things even further, injecting even more attitude with disruptive messaging that’s impossible to ignore and unlike anything the category has seen before.

The result

The response has been huge. These products have been flying off shelves, helping Fit Foods reach new audiences and expand beyond Ireland into exciting new territories.

These exciting new launches are just one part of a much bigger journey we’ve been working on with the Fit Foods team behind the scenes. We can’t wait to share more soon.