The transformation

We rebuilt the site to speak directly to a more niche, higher-end audience. Every enquiry now runs through an ‘Are we the right fit?’ questionnaire before a design consultation is offered, replacing the appointment-only showroom visits of previous years with a more deliberate, qualified path to contact.

The site is designed to mirror the level of craft Nolan Kitchens puts into every project. Clean typography, a fresh modern layout, and large-format photography that lets the kitchens speak for themselves.

The redevelopment considered every part of the online customer journey, from first click to first consultation:

• A prominent price guide, linked directly from the top navigation, setting clear budget expectations before a customer ever picks up the phone
• A dedicated recent projects section, showing real kitchens delivered for real customers
• A clear process section, walking prospective customers through every step to a design consultation, backed by a full FAQv
• A pre-vetting consultation form that filters for genuine, high-budget enquiries
• A migration to a more robust hosting provider, giving the business a stronger technical foundation going forward

The result

The redevelopment reflects a deliberate shift in how Nolan Kitchens generates business.

The pre-vetting questionnaire, price guide and consultation process now do the qualifying work that once happened in person, saving time for the business and setting realistic expectations for the customer before a single call takes place.