Nuvion Nutrition
The mission
In a category dominated by global players, Complex Nutrition saw a gap in the market.
With decades of sports nutrition expertise behind them, they teamed up with Neworld and Bord Bia to launch Nuvion Nutrition. Our brief was clear: create a digital-first brand to disrupt the crowded online world of protein powders.
The team behind Nuvion already had an edge. Clean label, made in Ireland and seriously delicious, their innovative formula was unlike anything else out there. Now they needed a brand to match.
The transformation
How do you take market share from established heavy hitters?You tear up the rule book.
We started by defining a space no one else owned. In a sea of dark and heavy or cold and clinical brands, Nuvion needed to bring colour and attitude to make an impact.
Digital-first means there’s only milliseconds to grab attention. We are not the same became our rallying cry. A disruptive positioning statement that stops people mid-scroll and makes them ask why. It set the stage to show consumers exactly how Nuvion outperforms the competition.
Big messaging and bold colourways were key to cutting through the noise. The palette draws from the vibrant contrasts of sportswear and athleisure. A dynamic splash icon brings taste cues to the fore and channels the brand’s unstoppable energy. Clear pack hierarchy makes all packs instantly shoppable online.
The result
Digital at the core
The online experience was central to this project. We customised Nuvion’s Shopify site with bespoke interface elements and engaging content to deliver visual impact and effortless usability. From first click to checkout, every touchpoint brings the brand’s ethos and attitude to life.
Since launch the passion and belief of the Nuvion team has seen the brand take off. Through smart sponsorships and strong social activity, Nuvion is showing up everywhere. Exactly in the hands of the people it was made for. We can’t wait to see what the team does next.
