We know that you only have a few seconds to grab their attention and make a connection. It has to dazzle from a distance, so that they reach out and take it off the shelf. And then, up close, it needs to close the sale. Packaging is such an immediate and interactive form of branding. That’s why it’s such an exciting design opportunity. Over the last 25 years, we’ve honed our packaging skillset with countless projects for international and independent boutique brands across the hospitality, food & drink, health & beauty industries and beyond. We develop FMCG packaging that brings your brand vision to life with superior shelf stand out, so that you always shine above the rest.
Packaging services start with strategy: market and category analysis
Before creative development, we need to understand the full market context and the competitive landscape where your brand will sit. We conduct a full category review to analyse your brand’s current performance and highlight any available opportunities and gaps in the marketplace.
Brand relaunch strategies: a fresh look at what’s possible
A packaging refresh and relaunch can give your product a whole new lease on life.
Whether you are considering a total repositioning or an evolution of your existing position, the creative packaging brief we create will offer exciting new insights while preserving the brand recognition and loyalty you’ve already earned.
Then, when all the details are perfect, we’ll move on to the creative realisation of your overall brand and packaging based on your defined strategy. The creative process starts here, bringing the revitalised brand to life in a real, tangible way.
New product design services: expanding your opportunities
Whether your brand is planning on developing a new product in its current category or out of category, we act as brand advisors, evaluate brand stretch and see you through to launch.
From packaging design consultancy to execution, our team of branding and packaging experts is there for you at every step of the process. Here are some of the ways we can help:
Sub brand development and brand extensions
If you’re considering extending your brand into a new product range or developing a new sub brand, it’s important to ensure it fits within your current brand architecture. We carry out strategic and creative naming and development of sub brands, ensuring that all brand extensions and sub brands are firmly aligned with your master brand.
We consider all aspects around the overall development of your brand and product, whether it’s an existing brand or a new brand just entering the market. We’ll also advise you on all the practical details like substrates, format and overall print finish so that you can be 100% confident in the final presentation of your product.
Full packaging design and roll out services
We design, develop and roll out your full packaging solution. We consider all brand touchpoints that fit within the ecosystem of your brand and packaging including in store point of sale, using tactical methods to make your brand stand out from the competition. We complete the finished artwork for all packaging and support collateral, create 3D packaging renders, and connect you to the highest quality printing and packaging suppliers in the industry.
Brand guidelines for packaging and beyond
Once your new packaging has been realised, it’s important to ensure it’s consistent at every touchpoint. We develop full brand guidelines to ensure consistent application of your brand no matter what.