Neworld, Great relationships build great brands

Before creative development, we need to understand the full market context and the competitive landscape where your brand will sit. We conduct a full category review to analyse your brand’s current performance and highlight any available opportunities and gaps in the marketplace.

Chat with us about your packaging design goals

A packaging refresh and relaunch can give your product a whole new lease on life.

Whether you are considering a total repositioning or an evolution of your existing position, the creative packaging brief we create will offer exciting new insights while preserving the brand recognition and loyalty you’ve already earned.

Then, when all the details are perfect, we’ll move on to the creative realisation of your overall brand and packaging based on your defined strategy. The creative process starts here, bringing the revitalised brand to life in a real, tangible way.

Let’s talk about your relaunch potential

Whether your brand is planning on developing a new product in its current category or out of category, we act as brand advisors, evaluate brand stretch and see you through to launch.

From packaging design consultancy to execution, our team of branding and packaging experts is there for you at every step of the process. Here are some of the ways we can help:

Sub brand development and brand extensions

If you’re considering extending your brand into a new product range or developing a new sub brand, it’s important to ensure it fits within your current brand architecture. We carry out strategic and creative naming and development of sub brands, ensuring that all brand extensions and sub brands are firmly aligned with your master brand.

Product consultancy

We consider all aspects around the overall development of your brand and product, whether it’s an existing brand or a new brand just entering the market. We’ll also advise you on all the practical details like substrates, format and overall print finish so that you can be 100% confident in the final presentation of your product.

Full packaging design and roll out services

We design, develop and roll out your full packaging solution. We consider all brand touchpoints that fit within the ecosystem of your brand and packaging including in store point of sale, using tactical methods to make your brand stand out from the competition. We complete the finished artwork for all packaging and support collateral, create 3D packaging renders, and connect you to the highest quality printing and packaging suppliers in the industry.

Brand guidelines for packaging and beyond

Once your new packaging has been realised, it’s important to ensure it’s consistent at every touchpoint. We develop full brand guidelines to ensure consistent application of your brand no matter what.

Find support for all your packaging design needs