Golden Irish - Archived Work from 2013
A clear positioning and with a bold personality to boot...
![Golden Irish Design, Neworld for brand strategy, design, packaging, and digital needs](/wp-content/uploads/2013/03/GoldenIrish-800x480.jpg)
![Golden Irish Design, Neworld for brand strategy, design, packaging, and digital needs](/wp-content/uploads/2013/03/GoldenIrish1-800x480.jpg)
![Golden Irish Design, Neworld for brand strategy, design, packaging, and digital needs](/wp-content/uploads/2013/03/GoldenIrish2-800x480.jpg)
![Golden Irish Design, Neworld for brand strategy, design, packaging, and digital needs](/wp-content/uploads/2013/03/goldenirish-03-800x480.jpg)
![Golden Irish Design, Neworld for brand strategy, design, packaging, and digital needs](/wp-content/uploads/2013/03/GoldenIrishWeb-800x480.jpg)
![Golden Irish Design, Neworld for brand strategy, design, packaging, and digital needs](/wp-content/uploads/2013/03/GoldenIrishWeb2-800x480.jpg)
Golden Irish
Cracking a category can be tough. But this plucky brand has taken eggs to another level. A clear positioning and with a bold personality to boot has helped Golden Irish move from ‘commodity’ to ‘must have’!
Skills used on this project
Brand Strategy / Product Design / Copywriting / Art Direction / Web Development