The transformation

We developed a set of brand pillars that held two centuries of history and a clear vision for where the business is headed next. The brand thinking was organised around a single idea: never settle for ordinary. A line that works as hard for a wine buyer sourcing for a high end restaurant as it does for a café weighing up its next coffee partner.

The website brought that thinking to life, evolving from a functional sales tool into a genuine resource for trade customers that would consistently perform. Every element was carefully chosen to work together, bringing two centuries of trade expertise into full view:

• A unified site architecture that gives wine and coffee trade customers their own dedicated journey, while keeping the Findlater & Co brand front and centre
• Rich content for the wine trade, supported by search and filter tools that bring ease of navigation to an extensive portfolio
• A coffee experience shaped around the company’s breadth of offering and training content, giving customers a genuine working resource
• Interactive maps connecting customers directly to their regional sales agent, helping convert a website visit into the start of a conversation
• Sustainability and producer storytelling woven throughout, reinforcing the provenance behind every product and the relationships that make them possible