The Well - Archived Work from 2016
The new identity combines fluid typography that mimics the movement of water with a circle that invokes the act of looking into a well, into a fresh, contemporary brandmark.
![The Well Water Archive, Neworld for brand strategy, design, packaging, and digital needs](/wp-content/uploads/2016/03/The-Well-CaseStudy-Image-02-800x480.jpg)
![The Well Water Archive, Neworld for brand strategy, design, packaging, and digital needs](/wp-content/uploads/2016/03/The-Well-CaseStudy-Image-01-800x480.jpg)
![The Well Water Archive, Neworld for brand strategy, design, packaging, and digital needs](/wp-content/uploads/2016/03/The-Well-CaseStudy-Image-03-800x480.jpg)
![The Well Water Archive, Neworld for brand strategy, design, packaging, and digital needs](/wp-content/uploads/2016/03/The-Well-CaseStudy-Image-04-800x480.jpg)
The Well
This refreshing brand is really making waves! Its unique technology improves on the familiar water bottles you’ll find in any office, instead using a much more space efficient, hygienic and environmentally-friendly system with a sealed bag and a collapsible box.
No wonder The Well asks people to ‘think outside the bottle’! So a new brand was needed to match the new technology. The new identity combines fluid typography that mimics the movement of water with a circle that invokes the act of looking into a well, into a fresh, contemporary brandmark.