I dreamt I stabbed you in the eye

posted on 28th Jan 2019

If you haven’t seen Yorgos Lanthimos’s The Favourite you are missing out. It is no normal 18th century English drama. It centres on Queen Anne (played by Olivia Coleman) who is traumatised and in ill-health, her longtime friend and adviser Sarah Churchill (Rachel Weisz) who is the Duchess of Marlborough and her cousin Abigail Masham (Emma... Gimme More »

Egg-cellent Brand Activation

posted on 25th Jan 2019

Blue Monday has come and gone, payday is so near yet so far, Christmas is a distant memory and somehow it feels like 76th of January. Fear not, the Cadbury’s Creme Egg hunt is back and it’s bigger and bolder than ever to lift the spirits of the nation! This year it is more adventurous than previous years, spanning across both the UK... Gimme More »

Packaging – Seeing it from all sides

posted on 24th Jan 2019

Packaging is often the most critical marketing touchpoint for your brand. Obviously, this is especially true in the food and drinks sector. Not only does it serve a function, but it also forms an integral part of the consumer’s experience. They view it on shelf, they touch it, hold it, and hopefully, they put it in their trolley or basket and... Gimme More »

A pub with no beer?

posted on 22nd Jan 2019

What is the world coming to? Ireland’s first permanent alcohol-free bar, The Virgin Mary, is due to open from mid-February. Unheard of until now, what would my grandad, Mathew Ryan, think of it? I’d have a fair guess - he’s turning in the grave! A sin. After all, this was the man who upon retirement made his life long dream come true and... Gimme More »

Brand activism: is it worth it?

posted on 21st Jan 2019

It’s happening more and more, big brands taking stands on socially pertinent issues. Sometimes with great success, sometimes not so much. Who could forget Pepsi’s suggestion that a soft drink was all it took to end police brutality? (Soz for bringing it up again, Kendall!) More recently, we saw it when Nike made Colin Kaepernick the face of... Gimme More »

Inclusive Branding

posted on 18th Jan 2019

Faith in humanity restored! Benefit Cosmetics Ireland has recently chosen Irish model Kate Grant, who has Down Syndrome, as the fresh face for its campaign to promote the brand’s new ‘Roller Liner’. It’s a glorious day when you come across inspiring news like this. Recently, we're seeing more and more brands make a deliberate effort to... Gimme More »

How are you ‘Brandishing’ your Logo?

posted on 17th Jan 2019

The nature of my work has me take stock of all the happenings in the branding world - what brands are thriving and what brands are going for a facelift! Also, to identify whether a trend is a fad or a timeless technique. Having said that, it’s quite tricky to pick the long-lasting trends from the vast sea of great work. However, after reading... Gimme More »

The Flat Wine Bottle

posted on 16th Jan 2019

The world's first flat wine bottle has been brought to our attention, as it was named one of the finalists at the 30th Awards for Packaging Innovation. The packaging team and I visited the London Packaging Innovations last year and have been on the lookout for cool packs coming through these events ever since. The inventors, Garcon Wines,... Gimme More »

Why websites fail

posted on 14th Jan 2019

Why websites fail
As web developers, Neworld often get asked to review underperforming websites to identify issues and failings. Sometimes these are formal audits that involve detailed research and analysis of the sites and sometimes they are more informal reviews, but the same basic flaws turn up time and time again. Here are just five of those most frequent... Gimme More »

Grammar Vigilante

posted on 14th Jan 2019

Whilst graphic designers aren't the best spellers in the world, they're known for being sticklers for detail. One of our greatest flaws is never being able to switch off. When out and about there could be any number of design crimes that make our hearts sink, our brows furrow and our eyes twinge! Thankfully, there's a hero among us - The Grammar... Gimme More »