Neworld, Great relationships build great brands

Getting from A to B has got a lot cooler! Gone is the humble skateboard and scooter, sweating profusely as you pound the pavement down the street... Instead we now have silent

Kellogg recently underwent a rebrand. Perhaps the largest in its 113 year history. Tom Seymour wrote a nice piece in Creative Review describing the new packs: “The revamped packs – which

Myspace hit the headlines this week for having lost 12 years worth of music. It wasn't the work of hackers, but instead a server migration error. This must be devastating to some artists, while

Shortly after Christmas, after years of constant badgering, my son finally got his wish - a pet. Not for us the Cockapoo or French Bulldog. No, my son chose the “dog of the reptile world”, a

Sometimes a brand can become so synonymous with a particular product, it can be difficult to imagine it being used on anything else. It’s understandable that when a brand is successful, a decision

What is highly nutritious, low in fat, environmentally sustainable, popular with 2 billion people worldwide and has six legs? The original superfood! Edible-insects might be the protein of the future

I recently visited the beautiful city of Murcia in the South of Spain and took some time to visit a most stunning building of “Real Casino of Murcia”. If you are a bit confused by the name and

When Hailo came on the scene in Dublin it was an instant success. Founded in London in 2011, the taxi ordering app was simple and brilliantly clever. Order your taxi on the app with the push of a

Keeping your packaging fresh and up to date will keep your brand where you want it to be. Seen, purchased and loved by your target audience. And as you probably know by now, you may currently be the

The process of selecting an agency to work on your website can be challenging. There are many web agencies out there, how do you choose a good one? More importantly, how do you guarantee that the

February 19, 2019. The fashion industry mourns the loss of a true icon, as the news that Karl Lagerfeld has passed away hits the industry and filters down through the mainstream media. Amongst the

It's World Compliment Day! A day when people show extra appreciation to those they come into contact with by dishing out sincere personal compliments. The holiday began as ‘National Compliment

Injecting colour and energy into our streets, transforming the city’s landscape and bringing the joy of art to the people… Dublin Canvas is a community art project that delivers on so many

So, you want to know if we can taste shapes? Stay tuned to find out. Sensory overload! At any given moment, we are bombarded with sensory information. Our brains are faced with the task of

Everybody meet Imma, a beautiful Japanese girl. She's fashionable, popular and going viral on Instagram and Twitter. She's taking the fashion industry by storm. You may be wondering... So what?!

Have you considered using comics or comic-like visual content in your brand storytelling efforts? If not, then let’s talk about it today- once in a while your brand should show that it's not afraid

Vintage packaging design has been a highly effective trend in the last couple of years. It's decorative, it's old and it's a great way to catch consumers’ attention on shelf. From bold slab

Not too long ago, while sipping on a flat white. Gazing out a café window and people watching, a poster caught my eye. Why? Well it's been a while since a poster has cut through the noise of

The team at Neworld have been building websites for our clients since 1995. In those days websites were extremely basic, consisting mainly of tags for headers, paragraphs, and links. By the mid 90s

Bauhaus celebrates a milestone 100th birthday this year. It’s style is still relevant to design today - marriage of form and function is still the back bone of taste and sophistication. Bauhaus

Product Life Cycle Almost all products have a specific life span known in marketing terms as the Product Life Cycle. This cycle spans the duration of the product from the time that it's launched to

It's that time of year... For one week only, shelves are fully stocked with roses, teddies and greeting cards. When we hear the words ‘love’ and ‘brand’ we automatically think of romantic

One of my favourite programs kicked off on Sky Arts this week and it's well worth a watch whether you are an artist or not. Sky Arts 'Portrait Artist of the Year' invites professional and amateur

We are consuming a huge amount of information every single day. Social media, online newspapers, blogs from think they know-it-all accountants, news bulletins. It can be a little a little