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Street Cred
Getting from A to B has got a lot cooler! Gone is the humble skateboard and scooter, sweating profusely as you pound the pavement down the street... Instead we now have silent -
Make the logo bigger
Kellogg recently underwent a rebrand. Perhaps the largest in its 113 year history. Tom Seymour wrote a nice piece in Creative Review describing the new packs: “The revamped packs – which -
Lost In Space
Myspace hit the headlines this week for having lost 12 years worth of music. It wasn't the work of hackers, but instead a server migration error. This must be devastating to some artists, while -
Branding from the heart
Shortly after Christmas, after years of constant badgering, my son finally got his wish - a pet. Not for us the Cockapoo or French Bulldog. No, my son chose the “dog of the reptile world”, a -
Brand Stretch – The Odd Couple
Sometimes a brand can become so synonymous with a particular product, it can be difficult to imagine it being used on anything else. It’s understandable that when a brand is successful, a decision -
Edible-insect packaging: It’s worm in here!
What is highly nutritious, low in fat, environmentally sustainable, popular with 2 billion people worldwide and has six legs? The original superfood! Edible-insects might be the protein of the future -
Eclectic Style of Art and Architecture at Its Best
I recently visited the beautiful city of Murcia in the South of Spain and took some time to visit a most stunning building of “Real Casino of Murcia”. If you are a bit confused by the name and -
What’s in a name? Taxi!
When Hailo came on the scene in Dublin it was an instant success. Founded in London in 2011, the taxi ordering app was simple and brilliantly clever. Order your taxi on the app with the push of a -
When is the time right to update your packaging?
Keeping your packaging fresh and up to date will keep your brand where you want it to be. Seen, purchased and loved by your target audience. And as you probably know by now, you may currently be the -
5 Questions to ask a prospective web agency
The process of selecting an agency to work on your website can be challenging. There are many web agencies out there, how do you choose a good one? More importantly, how do you guarantee that the -
Coco after Lagerfeld
February 19, 2019. The fashion industry mourns the loss of a true icon, as the news that Karl Lagerfeld has passed away hits the industry and filters down through the mainstream media. Amongst the -
Brands that compliment and brands that complement
It's World Compliment Day! A day when people show extra appreciation to those they come into contact with by dishing out sincere personal compliments. The holiday began as ‘National Compliment -
Less grey, more play… Dublin Canvas
Injecting colour and energy into our streets, transforming the city’s landscape and bringing the joy of art to the people… Dublin Canvas is a community art project that delivers on so many -
Can we taste shapes?
So, you want to know if we can taste shapes? Stay tuned to find out. Sensory overload! At any given moment, we are bombarded with sensory information. Our brains are faced with the task of -
Don’t let your eyes deceive you
Everybody meet Imma, a beautiful Japanese girl. She's fashionable, popular and going viral on Instagram and Twitter. She's taking the fashion industry by storm. You may be wondering... So what?! -
Bring out the comical side of your Brand
Have you considered using comics or comic-like visual content in your brand storytelling efforts? If not, then let’s talk about it today- once in a while your brand should show that it's not afraid -
Vintage Packs
Vintage packaging design has been a highly effective trend in the last couple of years. It's decorative, it's old and it's a great way to catch consumers’ attention on shelf. From bold slab -
Sleeping Flags
Not too long ago, while sipping on a flat white. Gazing out a café window and people watching, a poster caught my eye. Why? Well it's been a while since a poster has cut through the noise of -
Keeping your WordPress website secure
The team at Neworld have been building websites for our clients since 1995. In those days websites were extremely basic, consisting mainly of tags for headers, paragraphs, and links. By the mid 90s -
Happy Birthday Bauhaus
Bauhaus celebrates a milestone 100th birthday this year. It’s style is still relevant to design today - marriage of form and function is still the back bone of taste and sophistication. Bauhaus -
G🔺ME CH🔺NGER 15–🔺2–19
Product Life Cycle Almost all products have a specific life span known in marketing terms as the Product Life Cycle. This cycle spans the duration of the product from the time that it's launched to -
What’s love got to do with it?
It's that time of year... For one week only, shelves are fully stocked with roses, teddies and greeting cards. When we hear the words ‘love’ and ‘brand’ we automatically think of romantic -
How to Paint a Portrait
One of my favourite programs kicked off on Sky Arts this week and it's well worth a watch whether you are an artist or not. Sky Arts 'Portrait Artist of the Year' invites professional and amateur -
Quality control for the age of information overload
We are consuming a huge amount of information every single day. Social media, online newspapers, blogs from think they know-it-all accountants, news bulletins. It can be a little a little