Neworld Associates, great relationships build great brands

Johan van der Merwe is one of our "go to" food and drink stylists here at Neworld. His beautifully loose, effortless style brings a delicious flair to the shots his work produces. He has worked with prestigious brands like Guinness, Jameson, Marks & Spencer, Sainsbury’s, Heinz, KFC and Aldi to name but a few. As a Chef he holds a BA in... Gimme More »

Exactly 5 months ago, I traded the sunny shores of India for the cobbled streets of Dublin. So far I haven't been doing too bad adjusting to the rainy Irish weather and the interesting cultural mishmash. Dabbling in the different music and arts has been fun so far.  However, while I have been open to trying out different foods, my palate takes... Gimme More »

A definite hot topic in 2018 in the world of packaging is packaging waste. I was recently at a Bord Bia hosted night about the buying habits of millennials and how to attract their business. It spoke in depth on how this age group places great importance on the ethics and recyclability of the brands they purchase. So if your brand is to appeal to... Gimme More »

This year has seen the rollout of a completely reimagined range of food packaging solutions for Harvey Nichols. It is replacing the iconic monochrome photography packaging that has, without doubt, stood the test of time, having been launched more than 20 years ago. For an own brand range that is quite a legacy and achievement. Own brand ranges... Gimme More »

Tiz the season of leaves falling, dressing up in costumes and asking neighbours for sweets and treats. But if you don't wish to dress up as a Vampire or Frankenstein and go knocking on doors does not mean you can't enjoy a treat or two on Halloween. Here are some dark spooky craft beers for you to try if you're not too scared: Black Wych... Gimme More »

With the launch of Conor McGregors “Proper No. Twelve Whiskey” there’s a growing trend with celebrities to create their own range of spirit drinks. It definitly launched to mixed reviews and some would say a cynical exercise to cash in on his current fame. Lots of celebrities have tried this to lesser or greater success; Danny Devito’s... Gimme More »

3 noteworthy trends in Pet Food that are influencing brands and the packaging they produce We all love our pets and I will certainly admit to the ridiculous adoration I hold for my very happy albeit over-fed cat. And it seems I’m not the only one who holds man's best friend and their feline counterparts in high esteem - Ireland appears to truly... Gimme More »

Consumers' ever-evolving tastes and attitudes often influence a packaging update or complete redesign. Recently, a famous U.S. brand ‘Barnum's Animal Crackers’ updated their iconic design due to pressure from PETA. The previous design represented a number of circus animals living in their cages. At the time of the original design in the... Gimme More »

Today on shelf, it is easy to find packaging using a variety of different colours, substrates and finishes. Of these, colour use is normally confined to using the full-colour process palette. This includes Cyan, Yellow, Magenta and Black along with the use of Pantone colours. However, one of the more underrated uses of colour on packaging is... Gimme More »

I love all aspects of design - from interiors to textiles to architecture, so I automatically find my job as a packaging designer fun and interesting. At art college, I found the concept and research part of a project the most engaging and that hasn’t changed. Following an internship, I was fortunate to land a role as a junior designer with a... Gimme More »