News/Blog Category: Online Marketing

7 key tips for building a restaurant website

posted on 30th Jul 2018

7 key tips for building a restaurant website
Neworld have developed quite a few restaurant websites over the years and we've learned a thing or two about how to create effective and engaging sites that help build loyal customers and drive bookings. Here are a few key tips we'd recommend you keep in mind when it comes to building or updating your own site. 1. Branding It might seem obvious... Gimme More »

Aliens invading London and the perils of co-opting social issues

posted on 29th May 2018

Coke Hilltop advert
I recently had to carry out research on social media campaigns for a client (I swear it was legitimate work related research - really!) which inevitably led via the Google rabbit hole to examples for big brands with huge budgets that weren't really related to my original search at all. One of the most visually impactful and costly examples... Gimme More »

The Marker Hotel

posted on 17th Apr 2015

The Marker Hotel, a member of the prestigious Leading Hotels of the World Group, approached us with the challenge of taking its new brand mark and design system and finding highly creative ways to roll it out across all brand touch-points. Our challenge was to maintain the core values of the master brand while also carving out a distinct... Gimme More »

Search Engine Optimisation (or There’s no point in being online if your audience can’t find you) Part 1

posted on 3rd Oct 2011

Four years ago I wrote an article for a magazine about the basics of search engine optimistation. I stumbled on the text again recently and was surprised to see how much is still relevant, at least in terms of the basic principles, so relevant I thought it worth revisiting for a blog post. I have updated some elements of the text – I don’t... Gimme More »

What do we Think of Facebook Commerce?

posted on 21st Jul 2011

F Commerce officially commenced in July 2009 when 1800 Flowers opened the very first storefront on their Facebook page. Since then, the growth of commerce on Facebook platform has been slow but steady. Thats not surprising as many marketers ask if fans on Facebook are there to make purchases? Perhaps not quite yet but things like Facebook Credits... Gimme More »

Facebook Credits: Moving Towards F Commerce?

posted on 13th Jul 2011

The last few weeks have been kind of important for Facebook's virtual currency Facebook Credits. It's now available to purchase in 47 different currencies, from Bolivian Boliviano's to Chinese Yuan's (Who know's, it's probably even more stable than certain other currency's too?). On July 1st all virtual games transferred to using Credits as the... Gimme More »

How Google+ Can Succeed: Privacy, Mobile & No Ad’s

posted on 29th Jun 2011

I read through a fairly lengthy article on Wired.com this morning detailing the last year of progress in delivering the new Google + product. I haven't tested the product yet so these are only my thoughts on how a superior product could compete with Facebook. (There's an early and fairly positive review here.) After the failure of Buzz and Wave to... Gimme More »

Facebook Insights Guide

posted on 21st Jun 2011

Facebook updated their guide to Insights not so long ago. It's a very useful guide and a must read for any page administrators. Understanding how your Facebook marketing is performing (and not just how many new fans you have) is essential for success.After all wouldn't you like to know what your fans enjoy about your page? The Facebook Guide to... Gimme More »

15 of the Best Twitter Campaigns

posted on 2nd Jun 2011

Twitter isn’t the most obvious platform for marketers to engage in. The 140 character limit is probably the biggest stumbling block. It’s restrictive and requires marketers to be even more creative in how it’s used. The attraction of Twitter is it’s realtime connection, it’s people online right now, which could also prove daunting.... Gimme More »

Are Blogs More Important Than Facebook or Twitter?

posted on 31st May 2011

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was conducted amongst over 1700 adults in the USA during April 2011, and the results suggest blogs are better for engagement, referral traffic and product... Gimme More »