Neworld Associates, great relationships build great brands

What is highly nutritious, low in fat, environmentally sustainable, popular with 2 billion people worldwide and has six legs? The original superfood! Edible-insects might be the protein of the future - can tasteful packaging help us stomach that? The earth's population is predicted to swell beyond 9 billion by 2050, further draining the... Gimme More »

Injecting colour and energy into our streets, transforming the city’s landscape and bringing the joy of art to the people… Dublin Canvas is a community art project that delivers on so many levels. The project takes previously dull public spaces and transforms them into works of art. Showcasing the talents of people from all walks of life.... Gimme More »

Have you considered using comics or comic-like visual content in your brand storytelling efforts? If not, then let’s talk about it today- once in a while your brand should show that it's not afraid to get creative. Why ‘Comics’? Comics are an entirely different beast from written words. Comics are heavily geared toward visual storytelling... Gimme More »

Johan van der Merwe is one of our "go to" food and drink stylists here at Neworld. His beautifully loose, effortless style brings a delicious flair to the shots his work produces. He has worked with prestigious brands like Guinness, Jameson, Marks & Spencer, Sainsbury’s, Heinz, KFC and Aldi to name but a few. As a Chef he holds a BA in... Gimme More »

Christmas time - soooomething, sooomething and wine! Tomorrow (the 20th) is the deadline for sending cards to your Irish pals (you are far too late for your friends out foreign. Forget them. They left you.) With that in mind, let’s have a look at the good, the bad and the tacky Christmas cards that our own Irish designers have created to satisfy... Gimme More »

As a graphic designer focused on branding I’m always curious about what's going on in this industry to expand my visual boundaries and find inspiration. It’s fascinating what you can come across and makes you think “why didn’t I think about that before?!” Sometimes it’s just simple little things - clever ways to pass through subtle... Gimme More »

The Pantone colour guide system is a basic design tool that is a vital part of a designer’s toolkit. You will find a Pantone Book on the desk of every good designer. It’s used to communicate and specify colours for print on paper, packaging and consumer products and is universally understood and accepted as the colour standard in the print and... Gimme More »

Black Friday phenomenon in Europe, is it just another sales tactic or can we really bag a bargain?? Traditionally Black Friday is on the day after Thanksgiving in America and regarded as the start of the Christmas shopping season. It has now made its way over to this side of the world and is fast becoming more of a phenomenon than the... Gimme More »

What differentiates design from art is the functional aspect - design is about problem solving - communicating a message, an idea or an action. This is no more so than in signage and particularly transport signage. Road signs need to warn and guide drivers, helping to regulate the flow of traffic for vehicles of different types, and for... Gimme More »

Last August, a mysterious symbol began to appear in a variety of locations throughout the world. These included London, New York, Turin and Tokyo amongst others. The unique implementation of this symbol made it all the more intriguing - applied in an almost otherworldly, celestial fashion akin to crop circles. It was also unsupported by any text... Gimme More »