News/Blog Category: Social Media

Are Blogs More Important Than Facebook or Twitter?

posted on 31st May 2011

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from, a division of the National Retail Federation in the USA would suggest they are. The survey was conducted amongst over 1700 adults in the USA during April 2011, and the results suggest blogs are better for engagement, referral traffic and product... Gimme More »

How A Facebook Campaign Helped Increase Sales 35% and Get Є200K of Free PR

posted on 25th May 2011

in March we completed a project for Glenisk called the Tune Challenge. The purpose of the campaign was to find the soundtrack to a Glenisk TV advert, from tracks submitted by Fans via Facebook. The ad had run originally in 2010, without music featuring the sounds of 'nature' to keep with the organic feel of the brand. The campaign launched on Ray... Gimme More »

Irish Social Media Statistics (May 2011)

posted on 23rd May 2011

Updated June 21st with Foursquare data. I've been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There's certainly enough new data to warrant an update. Overview Let's start with some attention grabbing headlines; Twitter has almost doubled its Irish accounts Facebook is adding 900 new... Gimme More »

Make that 5 Social Media Award Nominations

posted on 19th May 2011

Update May 24th: A 5th nomination for Neworld in the Social Media Awards, this time for Agency Use of Social Media. The finalist list for the Social Media Awards came out earlier this week. Neworld and our clients have received 4 5 nominations in three different categories. The nominations are; Integrated Facebook Campaign Glenisk for Glenisk... Gimme More »

Facebook, Bing & Google: 10 Reasons Why Social Search is Flawed

posted on 18th May 2011

Last October I posted on how Bing and Facebook were going to integrate their search offering, to bring social signals deeper into search results. This week Bing announced even greater integration with Facebook. This raises a number of concerns, which I will go into below. But first lets look at what new Bing features you can expect to... Gimme More »

Facebook Places & Foursquare: Why People Aren’t Checking-in

posted on 12th May 2011

This past week has seen the release of some interesting research in the UK and the USA as to the use and awareness of location based social network services. The two biggest of which are Foursquare and Facebook Places. Of the latter Facebook have stated there's 800,000 Irish people accessing Facebook from their mobile, this group can also access... Gimme More »

Facebook’s Best Practise Guide

posted on 11th May 2011

A year ago I wrote, on another blog, how Facebook would often make huge platform changes without giving any notice to businesses or developers. It angered a lot of people who depend on the platform for more than just social interaction. Since then however, Facebook has been on a huge PR drive not to only smooth out relations with developers, but... Gimme More »

The Key To Social Media Success

posted on 10th May 2011

If you want social media to work for you, then you have to be prepared to invest time in it. That's the clear message you get from reading the latest Social Media Marketing Report by Michael Stelzner (download the full report). The report is the result of research conducted amongst 3300 marketers (1% from Ireland), and it's the third such report... Gimme More »

The Difference Between the Groupon Clones

posted on 5th May 2011

In keeping with yesterdays post on what Facebook Deals really means for the Facebook platform I found this infographic which explains the differences between the main players in the daily deals market - Groupon, Living Social, Facebook Deals and Google Offers. This was produced by Online MBA for the US market and so Irish players like... Gimme More »

Facebook Deals: 3 Implications to Watch

posted on 4th May 2011

Facebook Deals launched last week to much fanfare in five US cities. The new Facebook Deals is a service similar to Groupon, Living Social and City Deal where large groups can avail of huge discounted offers on goods and services. Facebook Deals might sound familiar and it should Facebook Deals were originally deals fans could avail of by checking... Gimme More »