Neworld, Great relationships build great brands

Yesterday I wrote how Facebook achieved the enviable position of the worlds largest social media platform. Today I’m going to take a look into my crystal ball to try and predict how the future of

Last week Facebook announced it had reached a milestone – 500 million worldwide subscribers. At the same time, and with much less fanfare Bebo’s new owners, Criterian Capital Partners, who bought

Bands and music artists practically wrote the rules on how to use social media for marketing and there’s a lot we can learn from how they operated. Yesterday I wrote how Myspace was a critical

For many the idea of social network marketing is a fairly new concept, but for some it’s been around a lifetime. If you consider the arrival of Myspace in 2003 as a key point in the evolution of