News/Blog Category: Branding

How Can Brands Celebrate Pride Month?

posted on 2nd Jul 2021

Pride Month Every June we see brands launching a slew of rainbow themed campaigns and products. We love to see thoughtful and significant Pride initiatives like Dublin Bus’ 2018 “The Proudest bus”, or An Post’s 2021 “Bród” campaign! But at the same time we can’t help but cringe at other initiatives like Marks and Spencer’s LGBT... Gimme More »

Social media Blog 6: Checking in on Brand Loyalty

posted on 11th Mar 2021

Marketing minds Bennett and Rundle-Thiele bring us on an historical journey of the ups and downs of brand loyalty over time. They have identified a 5 stage brand loyalty lifecycle which positions us, unfortunately, in stage 5 “Declining Brand Loyalty”. This might not be the ideal spot to find ourselves in, however, understanding what... Gimme More »

Social Media Blog 4: Where Do Brands Live?

posted on 18th Feb 2021

Located in the footprint of the former Guggenheim Museum, Prada’s NY SoHo store is almost un-shoppable. The main floor holds very little product with the space dominated instead by an oversized glass elevator. Most of the shopping takes place on the basement level which is compact and oddly lit. These two floors are connected by what looks like... Gimme More »

Social Media Blog 2: The Cost of Social Media Marketing

posted on 3rd Feb 2021

In the attention economy, where supply is increasingly limited, social media marketing offers access to under-priced attention. In other words, marketing on social media is one of the most cost effective ways to reach your audience and strengthen your brand. So, how much does social media marketing cost? To understand the cost of marketing on... Gimme More »

Her apron strings and her purse…

posted on 4th Apr 2019

‘The Purse’ tells the true story of two Wales fans, brothers David and Gareth Rees, who keep the memory of their late mother Olive alive by following Wales in the Guinness Six Nations. Olive left her sons an inheritance on the sole condition that it was used to follow their beloved Wales, as well use her favourite Welsh Dragon purse which... Gimme More »

Branding from the heart

posted on 19th Mar 2019

Shortly after Christmas, after years of constant badgering, my son finally got his wish - a pet. Not for us the Cockapoo or French Bulldog. No, my son chose the “dog of the reptile world”, a baby bearded dragon. He was a handsome chap. His pelt was vibrant yellow with flaming orange markings. So we called him Blaze. During the first... Gimme More »

Edible-insect packaging: It’s worm in here!

posted on 12th Mar 2019

Zirp insects: Front and back of box.
What is highly nutritious, low in fat, environmentally sustainable, popular with 2 billion people worldwide and has six legs? The original superfood! Edible-insects might be the protein of the future - can tasteful packaging help us stomach that? The earth's population is predicted to swell beyond 9 billion by 2050, further draining the... Gimme More »

What’s in a name? Taxi!

posted on 8th Mar 2019

When Hailo came on the scene in Dublin it was an instant success. Founded in London in 2011, the taxi ordering app was simple and brilliantly clever. Order your taxi on the app with the push of a button, Hailo then knew where you were. And you could also see where they were and how long till it arrived! Gone were the frustrating “Where’s my... Gimme More »

Bring out the comical side of your Brand

posted on 22nd Feb 2019

Have you considered using comics or comic-like visual content in your brand storytelling efforts? If not, then let’s talk about it today- once in a while your brand should show that it's not afraid to get creative. Why ‘Comics’? Comics are an entirely different beast from written words. Comics are heavily geared toward visual storytelling... Gimme More »

Dinner violation for Rafa Nadel – Integrated branding

posted on 1st Feb 2019

Anyone sitting on their couch down-under watching the Australian Open tennis final on channel 9 last Sunday would have been very surprised to see in the middle of a break between games that Rafa Nadal seemed to order takeout! Strewth, what’s that fella doing? It was, in fact, a very clever “integrated” television... Gimme More »