The importance of the face of your business…

posted on 22nd Jun 2018

As the old saying goes, a face can launch a thousand ships... Have you ever experienced that moment you think you know someone so smile and casually nod,  saying to yourself ‘gosh where do I know them from?'. Then there's the slow realisation that dawns a split second later when you realise it’s that celebrity/personality from TV or the... Gimme More »

Brand Ireland born in Rathmines

posted on 21st Jun 2018

Back in 2010 I wrote a blog post on Ireland Inc about Eataly, the largest artisanal Italian food and wine marketplace in the world. On discovering its existence, I pondered on the opportunity this little gem could hold for Brand Italy. From the awareness and purchase of Italian brands to in-store booking of flights to the homeland, I couldn’t... Gimme More »

Ice Cool Seduction

posted on 20th Jun 2018

There has been a bit of talk about Svalbardi. A luxury brand that is marketing itself as a gift you can enjoy, " yourself, with colleagues, friends, or loved ones” The packaging consists of an elegant clear glass bottle with a tapered neck and a wooden cap decorated with a carved snowflake. The bottle is protected within a metallic blue... Gimme More »

What’s In a Name?

posted on 19th Jun 2018

Whether you’re starting from scratch or trying to reinvent yourself, the name you give your business is critical. It’s often the very first impression you make on potential customers, competitors and ultimately the commercial universe. It’s also the trickiest part of brand development. It’s emotive - therefore subjective - and very... Gimme More »

13 Tips for Overcoming Procrastination

posted on 18th Jun 2018

1. Start with the biggest and most important task first. Discipline yourself to begin immediately. Persist until the task is complete before you go on to something else. 2. Select the most important task. 3. What task is going to maximise reward and recognition or minimise the biggest future headache? The jobs that need to be completed first... Gimme More »

Jamie Oliver goes snap, crackle and pop at Cereal

posted on 15th Jun 2018

Recently, celebrity TV chef and author Jamie Oliver and a group of British MPs called for a ban on the use of cartoon characters on children’s food packaging, primarily sugary cereals. This ban was to specifically cover “brand generated characters or Licensed TV & Film characters” and their use, in Oliver’s words, “to peddle... Gimme More »

Ireland’s Digital and Social Media Statistics 2018

posted on 14th Jun 2018

Ireland's Digital and Social Statistics
So it goes without saying that we live in an age where technology proliferates and prevails. It shapes the way we work and live. And sad as it may be, it also dictates how we think and act too. According to the world at large, we’re a bunch of digital obsessives that live through the lens of our smartphones, addicted to scrolling, refreshing and... Gimme More »

Packaging: Limited Edition = Unlimited Potential

posted on 13th Jun 2018

Limited edition packaging can be a great way to entice consumers, both established and new, to buy. Often of a higher quality than the brand’s standard packaging, the limited edition version is more appealing, splurge-worthy and satisfying to own. The limited edition design is the ideal opportunity for a brand to take bold leaps to make a... Gimme More »

What We Look For in a Design Portfolio

posted on 12th Jun 2018

As H.R. Manager in Neworld I would like to share with you my top tips on what we look for in a design portfolio when interviewing to join our team. You have two choices – physical or on-line portfolio. This is your career calling card, so you must make sure it shows off your best work. Physical Portfolio If you are presenting a physical... Gimme More »

Get Designers On Board, Not Boring Design

posted on 11th Jun 2018

Ideally a board should have a diversity of specialists such as finance, marketing, tech. But until more designers sit at the table, the business of design will not be taken seriously at the highest level. The same can be said for design businesses - small agencies should have business mentors, and larger agencies should have a board structure... Gimme More »