The Perks of Coffee Packaging

posted on 16th Nov 2018

Our obsession with coffee continues! A veritable plethora of coffee shops have opened here in Dublin in the past 5 years. Dublin has now over 50 Starbucks alone, while the chain in Ireland has more per head of population than anywhere else in Europe. Add to this an increasing number of mono-named, contemporary/hipster brew-houses staffed only by... Gimme More »

A Christmas Experience

posted on 15th Nov 2018

The days are shorter, there’s a chill in the air and the Brown Thomas Christmas window display is in full swing! Christmas will be here before we know it. Around this time of year, I start to make plans for my kids to do various Christmas activities. I’m amazed at the type of experiences available. During my days as a child, I remember queuing... Gimme More »

Illustrator Jean Jullien: A Lesson in Simplicity

posted on 14th Nov 2018

The simple yet sublime work of illustrator Jean Jullien stands out against the visual clutter of our daily newsfeeds. His work reminds us that concept is king and, when it comes to conveying a message, substance is as artistically satisfying as style. The term ‘illustrator’ doesn’t quite encompass the breadth of work of France-born,... Gimme More »

Time Management for Designers

posted on 13th Nov 2018

It is the most common term used in our day-to-day lives - “if only I had more time”. Time is that elusive thing that is so precious and yet so scarce. In Neworld, we've tried to come up with time management tips to help with this on-going problem. Here are a few of our time management tips for designers: 1. Make a plan and break it... Gimme More »

Attract Millennials to your Brand: Reduce Packaging Waste, Increase Recyclability

posted on 12th Nov 2018

A definite hot topic in 2018 in the world of packaging is packaging waste. I was recently at a Bord Bia hosted night about the buying habits of millennials and how to attract their business. It spoke in depth on how this age group places great importance on the ethics and recyclability of the brands they purchase. So if your brand is to appeal to... Gimme More »

Trademarking Brand Colours

posted on 9th Nov 2018

Back in August 2017, The Prince Estate and Pantone Colour Institute created a standardized custom colour to represent and honour the late international icon called Love Symbol #2. The (naturally) purple hue, represented by his “Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on... Gimme More »

The unbearable nostalgia of books

posted on 7th Nov 2018

They say that nostalgia triggers the reward pathways in the brain and causes the release of feel-good chemicals like dopamine which is why it delivers that indulgently warm glow. There are a few books from my childhood that never fail to hit me with that rush of nostalgia. Three of my favourites were; 'Miserable Aunt Bertha' illustrated by John... Gimme More »

Harvey Nichols Food Collection – Style With Substance

posted on 6th Nov 2018

This year has seen the rollout of a completely reimagined range of food packaging solutions for Harvey Nichols. It is replacing the iconic monochrome photography packaging that has, without doubt, stood the test of time, having been launched more than 20 years ago. For an own brand range that is quite a legacy and achievement. Own brand ranges... Gimme More »

Signs of the times

posted on 5th Nov 2018

Men at Work transport signage blog
What differentiates design from art is the functional aspect - design is about problem solving - communicating a message, an idea or an action. This is no more so than in signage and particularly transport signage. Road signs need to warn and guide drivers, helping to regulate the flow of traffic for vehicles of different types, and for... Gimme More »

If the walls could talk

posted on 2nd Nov 2018

Once upon a time, there was a castle. This was no ordinary Castle. This was a city castle, complete with a ghost… Intrigued? We certainly were. What a pleasure it was to work with Clontarf Castle Hotel… and set about sharing their gallant story. As a building whose origins date back to 1172, Clontarf Castle has its fair share of history and... Gimme More »