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I am currently reading what’s considered the ‘creative bible for those looking to succeed in life, business and creativity’ – Damn Good Advice by George Lois. And a section I came across was his examples of the best type of slogans and why.

“When you’re creating a slogan that powerfully nails a product’s unique selling proposition, try to include the product name.”

Make time for Time was the four-word slogan for Time Magazine in 1989. The slogan asked for the sale and acknowledged how busy its audience is – strongly suggesting that busy readers carve out quality time for Time.

MasterCard’s clever slogan For Everything Else, There’s Mastercard, tells their audience that the credit card can be used for everything. Simple, powerful, and effective – this advertising tagline appeals to shoppers of all kinds. This is a clever move by the brand. Rather than targeting one niche, they cleverly appeal to everyone with one simple strapline.

“Beanz Meanz Heinz” has often been voted the best advertising slogan and it is easy to see why. Not only does it mention the brand name and keep things short and sweet, but it also plays on the brand name and the product. The tagline tells audiences if they want baked beans, their best choice is the Heinz brand.

What’s your favourite slogan and why?

Stephen Walsh | Packaging Designer
Stephen is a Packaging Designer with Neworld, a branding & packaging design agency with over 30 years experience. We immerse ourselves in your industry, your customers, your competitors and your business goals to create design solutions that will guarantee to boost your bottom line.