POSTED BY: Val Dwyer

Brands for Life

4th Oct, 2018
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Photo cred: Rainbow Kids Boutique Facebook

As a mother, I’m constantly on the lookout for the best quality of products and brands that I can provide my children – whether it be the food they eat or the clothes they wear.


Recently, I’ve come across an online boutique that provides fun and ethical fashion for 0-10 year olds. Rainbow Kids Boutique, an Irish-based business, stocks clothing from companies around the world who are conscious of their environmental impact. On their site, you’ll find fun and colourful patterns on jackets, dresses, sleepwear and more from some of my favourite brands like Maxomorra, Kite and Frugi. Each brand’s mission is simple – providing fun and sustainable clothing for an affordable price. My girls and I adore these stylish yet practical clothing brands.

Photo cred: Maxomorra

Maxomorra is a Swedish brand that offers affordable, sustainable and functional children’s clothing. The clothing brand only uses organic cotton and is one of the few Swedish companies certified by the Global Organic Textile Standard.

Photo cred: Frugi Facebook

Frugi, meaning ‘Frits of the Earth” in Latin, is an organic children’s clothing company from Cornwall. Their mission is to show that superb design, great ethics and passionate people can help to change the world. Their range consists of clothes made from organic cotton to outerwear made from recycled plastic bottles.

Photo cred: Kite Facebook

Drawn from the beauty of the coastline of Dorset, Kite is a planet-friendly children’s clothing brand. Their garments are made from organic cotton, recycled plastic bottles and are certified by the Global Organic Textile Standard.

See more brands and shop Rainbow Kids Boutique here.


Val Dwyer, Accounts Assistant

Proud mother of two beautiful girls, Val has been the Accounts Assistant for 19 years at Neworld, a brand agency with over 30 years’ experience developing brands to position them for future growth.