Neworld, Great relationships build great brands

Eating healthy doesn’t always go hand in hand with convenience. It’s way too easy to grab a chicken fillet roll, or scoff a bag of crisps to stave off those hunger pangs.

Inspired by healthier eating and convenience, Aldi came to us with the idea to create a range of individual portioned super-healthy salads, fillings and dressings that you can mix and match yourself. More importantly, they wanted to bring desk-dining to a whole new convenient level.

Our creative team worked with Aldi to design a revolutionary salad solution that literally transforms from a bag into a bowl! This innovative new product is a real food hero so we decided the name should cut right to the chase – The Bag that’s a Bowl. Simple as that. Consumers choose from a variety of five salad types, four meats or falafels and five tasty dressings and create their own salad, just the way they like it – no fuss, no faff and no washing up.
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