POSTED BY: neworld
Franciscan Well Launches Canned Craft Beer Range
Leading Irish Craft Beer brewer Franciscan Well launched its canned beer range (designed by Neworld!) yesterday at Camden Exchange. Now craft beer lovers will be able to enjoy Franciscan Well Rebel Red, Friar Weisse and Chieftain IPA in 330ml cans for the first time since the company was founded 18 years ago. The cans are currently available in retailers and off-licences across Ireland, with selected bars also stocking the products.
Aware of a rising demand for craft beer in a canned format, founder of Franciscan Well, Shane Long, has welcomed the innovation. Commenting on the launch, he said: “Taste and quality are among our core beliefs and we always prioritise ways to ensure that these core traits are present in the beer we create. The decision to move to a canned format reflects the growing trend internationally, whereby more and more craft beers are sold in 330ml can format.”