Neworld, Great relationships build great brands

How do you choose the destination of your next holiday? Are you talking to friends? Looking at pictures on travel websites? You’re probably scrolling through your Instagram feed seeing your friends

Say ‘so long’ to Ultra Violet and ‘hello’ to a new pink-tinted hue – Living Coral! Pantone has officially announced its colour of the year for 2019 and it does not

Back in August 2017, The Prince Estate and Pantone Colour Institute created a standardized custom colour to represent and honour the late international icon called Love Symbol #2. The

They call us Generation Y, The Boomerang Generation, The Peter Pan Generation or more commonly, Millennials. We’re the young adults born between 1981-1996 who have a reputation of being “lazy,

Last weekend I was scrolling through documentaries to watch on Amazon Prime when I came across Pepsi vs. Cola: The Marketing Battle of the Century. The marketer in me was intrigued to watch the 53

1. Investing in a logo, but forgetting to invest in the brand By definition, a logo is a graphic or a mark that identifies a company or organization. But a brand is what conveys differentiation,

Brand Strategist A branding agency with over 30 years’ experience, at Neworld we put strategic thought at the heart of everything we do. We’re on the lookout for a brand strategist to join our

Where it all began When first thinking of a meme, cat images and crying Jordans come to mind, but the origin of ‘the meme’ has a more surprising, philosophical past than you think… The

How do you choose the destination of your next holiday? Are you Pinteresting beachy destinations? Looking at travel Instagram accounts for inspiration or asking friends and family for suggestions?

What is a Social Media Influencer? A social media influencer is a user who has established credibility in a specific industry. These influencers have direct access to a large audience and can

The whiskey industry is booming and Ireland is having its moment. What many are deeming a “Whiskey Renaissance,” Irish whiskey sales have increased by over 300% in the last 10 years - now

  The 100 Archive is a community-centred initiative that maps the past, present and future of Irish graphic design. We are thrilled to be involved in this

Today is International Women’s Day. This dichotomy of celebration and protest takes place every year on 8th March. The seeds were sown over a century ago in New York, with an event to campaign

  Irish tourism is booming! Ireland enjoyed yet another record year with almost 10 million overseas visitors (Tourism Ireland, 2018) in 2017. And with ambitious targets set by

A quick peek into our exciting project with Explorium, opening May 2018!

A jewel in Adare Manor’s crown, The Gallery is a space steeped in true heritage and craftsmanship. From the carvings of its ornate prayer benches to the opulent stained glass windows which trace

  Now a luxurious Residents’ Lounge dotted with snugs that invite guests to unwind into the wee small hours, The Tack Room far outshines its original purpose

2017 was good to us, but we're excited for the year ahead. Roll on 2018!    

  The inimitable culinary powerhouse, Dylan McGrath, has opened a spanking new bar in the centre of Dublin that promises to transport you into bustling,

Something special happens when two iconic brands come together and the partnership between Glenisk and the IRFU is no different. A powerhouse pair, they put a focus on promoting healthy eating