Neworld Associates, great relationships build great brands

Once upon a time, there was a castle. This was no ordinary Castle. This was a city castle, complete with a ghost… Intrigued? We certainly were. What a pleasure it was to work with Clontarf Castle Hotel… and set about sharing their gallant story. As a building whose origins date back to 1172, Clontarf Castle has its fair share of history and... Gimme More »

For some, All Hallows' Eve may not be a big deal, but for others it is. I was born in a country that didn’t celebrate Halloween. It's something that only started to pick up in recent year due to American tv shows and horror movies. When I moved to Ireland, I started to see the buzz in the whole Halloween thing. I was quite surprised to know that... Gimme More »

Tiz the season of leaves falling, dressing up in costumes and asking neighbours for sweets and treats. But if you don't wish to dress up as a Vampire or Frankenstein and go knocking on doors does not mean you can't enjoy a treat or two on Halloween. Here are some dark spooky craft beers for you to try if you're not too scared: Black Wych... Gimme More »

While doing my civic duty and heading to the polls Friday morning I couldn’t help but question ‘those posters’, whose sole purpose is to entice, sway or confirm my opinion. Why do they all look the same? Why are they so outdated? Why don’t they actually consider the power of design? Perhaps I’m slightly jaded as my life is... Gimme More »

Walking around Dublin, depending on how observant you are, you may have noticed some strange, little lost stickers. If you haven't keep an eye on the lookout for street signs, lamp posts and power boxes. These little unique stickers are bound to brighten up your day. Here's Albatros - the man behind it all to tell us about the project. Keep... Gimme More »

We recently began a house renovation project and I was amazed at the number of times we were asked if we were doing a “Grand Design”? The channel four home design series has become so entrenched in our everyday culture that the programme name has now become a generic term for home renovations. This is not a new phenomenon. The English... Gimme More »

Girl with Ballon Earlier this month, Banksy made headlines around the world when his painting, ‘Girl with Balloon’, was sold in Sotheby's auction house. The value of the artwork reached more than three times its pre-sale estimate during the auction, equaling a record price for the artist. The next thing that happened went viral around the... Gimme More »

Known as America’s ‘coolest city’, Portland, Oregon is the city of hipsters, vegans and ‘weirdos’. This Northwestern town smells of malt from the countless breweries and everyone owns a dog - adopted, of course. And a new trend has found its way to Portland. During my recent trip, it was hard to miss the copious amounts of scooters... Gimme More »

Get yourself up to speed with 5 of the newest tech terms Crowdturfing Most of us read reviews before buying products or making a booking online. But some unscrupulous firms are now paying people to write positive reviews or to post bad reviews on competitor products. This is known as “crowdturfing”. Up to now the cost of hiring people has... Gimme More »

The relationship between the marketing and finance department is often stormy. Marketers, it is assumed, are all creative, while the finance people are only concerned with the profits and cash flow. However, the cooperation between these two groups is very important. The two types, while using different skill sets, can work together as a... Gimme More »