Neworld, Identity

Search

Social Media Blog 6: Checking in on Brand Loyalty

Marketing minds Bennett and Rundle-Thiele bring us on an historical journey of the ups and downs of brand loyalty over time. They have identified a 5 stage brand loyalty lifecycle which positions
Edible-insect packaging: It’s worm in here!

What is highly nutritious, low in fat, environmentally sustainable, popular with 2 billion people worldwide and has six legs? The original superfood! Edible-insects might be the protein of the future
A rebrand that didn’t beat the clock

Toys "R" Us was an international toy company founded in April 1948 and went into bankruptcy in 2018. Before its demise, the design studio Lippincott was brought on board to refresh the identity in
Curves, Swirls and Virgins – the world of media ownership and TV identities

As Irish TV watchers may have noticed, TV3 has recently rebranded as Virgin Media TV. The channels formally known as TV3, 3e and be3 have been renamed as Virgin Media One, Virgin Media Two and
It takes a village (the right team) to build a brand

Your business has many facets and a variety of talent within its walls. The main players might include CEO, sales/marketing, finance, technology, product development and administration - all working
Client Question: Are brand guidelines important?

Brand guidelines define how a brand exists and communicates. Yes, they are important! And there are a few reasons why: Clarity Firstly, brand guidelines provide an understanding of your
5 common mistakes we see brands make

1. Investing in a logo, but forgetting to invest in the brand By definition, a logo is a graphic or a mark that identifies a company or organization. But a brand is what conveys differentiation,
7 key tips for building a restaurant website

Neworld have developed quite a few restaurant websites over the years and we've learned a thing or two about how to create effective and engaging sites that help build loyal customers and drive
That Big Gay Flag

Seeing as my last blog was all about Vexillology and with the weekend that’s in it, I thought I’d let you all know about Gilbert Baker! Who? ...Gilbert Baker was an American artist, gay rights
The importance of the face of your business…

As the old saying goes, a face can launch a thousand ships... Have you ever experienced that moment you think you know someone so smile and casually nod, saying to yourself ‘gosh where do I
How building brands pays dividends in hospitality

Irish tourism is booming! Ireland enjoyed yet another record year with almost 10 million overseas visitors (Tourism Ireland, 2018) in 2017. And with ambitious targets set by