News/Blog Category: Identity

Edible-insect packaging: It’s worm in here!

posted on 12th Mar 2019

Zirp insects: Front and back of box.
What is highly nutritious, low in fat, environmentally sustainable, popular with 2 billion people worldwide and has six legs? The original superfood! Edible-insects might be the protein of the future - can tasteful packaging help us stomach that? The earth's population is predicted to swell beyond 9 billion by 2050, further draining the... Gimme More »

A rebrand that didn’t beat the clock

posted on 11th Jan 2019

Toys "R" Us was an international toy company founded in April 1948 and went into bankruptcy in 2018. Before its demise, the design studio Lippincott was brought on board to refresh the identity in the hope of bringing it back to life and help it compete against the growing competition. The project encompassed a new look that aimed to unify Toys... Gimme More »

Curves, Swirls and Virgins – the world of media ownership and TV identities

posted on 28th Sep 2018

BBC2 new logo ident
As Irish TV watchers may have noticed, TV3 has recently rebranded as Virgin Media TV. The channels formally known as TV3, 3e and be3 have been renamed as Virgin Media One, Virgin Media Two and Virgin Media Three. Anecdotally many consumers have been confused by this change and have been wondering where TV3 has... Gimme More »

It takes a village (the right team) to build a brand

posted on 19th Sep 2018

Your business has many facets and a variety of talent within its walls. The main players might include CEO, sales/marketing, finance, technology, product development and administration - all working together to make your business a success. Your branding partners also have a team of specialists all working together to create new and captivating... Gimme More »

Client Question: Are brand guidelines important?

posted on 22nd Aug 2018

Brand guidelines define how a brand exists and communicates. Yes, they are important! And there are a few reasons why: Clarity Firstly, brand guidelines provide an understanding of your business. What your brand represents – from its purpose to its visual identity – should be meticulously constructed. Brand guidelines are the... Gimme More »

5 common mistakes we see brands make

posted on 9th Aug 2018

1. Investing in a logo, but forgetting to invest in the brand By definition, a logo is a graphic or a mark that identifies a company or organization. But a brand is what conveys differentiation, recognition and loyalty. What we see so often is brands spend a big portion of their budgets on creating a logo but forget what propels their business... Gimme More »

7 key tips for building a restaurant website

posted on 30th Jul 2018

7 key tips for building a restaurant website
Neworld have developed quite a few restaurant websites over the years and we've learned a thing or two about how to create effective and engaging sites that help build loyal customers and drive bookings. Here are a few key tips we'd recommend you keep in mind when it comes to building or updating your own site. 1. Branding It might seem obvious... Gimme More »

That Big Gay Flag

posted on 27th Jun 2018

Seeing as my last blog was all about Vexillology and with the weekend that’s in it, I thought I’d let you all know about Gilbert Baker! Who? ...Gilbert Baker was an American artist, gay rights activist, and the designer of the rainbow flag, living in the capital of the LGBT world, San Francisco. Baker first created the Rainbow Flag... Gimme More »

The importance of the face of your business…

posted on 22nd Jun 2018

As the old saying goes, a face can launch a thousand ships... Have you ever experienced that moment you think you know someone so smile and casually nod,  saying to yourself ‘gosh where do I know them from?'. Then there's the slow realisation that dawns a split second later when you realise it’s that celebrity/personality from TV or the... Gimme More »

5 components of a visual identity

posted on 18th May 2018

Whether starting from scratch or breathing new life into an established organisation, the areas of consideration for brand building may seem exhausting. From defining your strategic positioning to navigating the competitive landscape to in-depth analysis of your audiences to defining your visual identity - it can seem a bit overwhelming. So... Gimme More »