Neworld, Great relationships build great brands

Kellogg recently underwent a rebrand. Perhaps the largest in its 113 year history. Tom Seymour wrote a nice piece in Creative Review describing the new packs: “The revamped packs – which

It's that time of year... For one week only, shelves are fully stocked with roses, teddies and greeting cards. When we hear the words ‘love’ and ‘brand’ we automatically think of romantic

Coming from a design background, I have always been curious about the vintage shaped fridge with the peculiar name that seemed to be a must have for anyone that fancied themselves a lover of

Last week, I was asked by the Sunday Independent to share my thoughts on the Advent Calendar. It got me wondering where they came from and what they were all about. I’ve always had the idea that

Known as America’s ‘coolest city’, Portland, Oregon is the city of hipsters, vegans and ‘weirdos’. This Northwestern town smells of malt from the countless breweries and everyone owns a dog

Last Monday, I was asked by NewsTalk’s Henry McKean to comment on Paddy Power’s Museum of Mischief and where the bookmaker company has come from a branding point of view. And it got me

A couple of weeks ago I found myself dropping in on one of my favourite haunts in Dublin, Glasnevin Cemetery. You see, every once in a while a friend comes to town, and where better to get a crash

Do you ever wonder about the meaning behind certain phrases or sayings? I’m sure I’m not alone in using a number of well-known expressions in my daily conversations, yet never giving a moment to

Every time I turn around it seems like it’s springtime again. I love spring in Dublin. The canals become packed with people soaking in the sun, the flowers have bloomed in Stephens Green and

When it comes to branding I have always asked the big question – the why? Why do certain brands act one way and others another? The obvious answer is that each and every brand is different - it’s