The Jelly Bean Factory

Established in 1997 by Father and Son team Peter and Richard Cullen, The Jelly Bean Factory is Europe’s leading gourmet jelly bean producer. From humble beginnings, The Jelly Bean Factory rose to the #2 jelly bean brand in the world.

We’ve been a part of the team working with this Irish brand for two decades. The Jelly Bean Factory’s premium ‘100% Natural’ positioning has been elevated and the brand’s personality has been evolved through a distinct tone of voice that’s fun, confident and tongue-in-cheek. We also collaborated with a comic actor to create a script, building a unique narrative for the brand that really tied it all together.