The Well

This refreshing brand is really making waves! Its unique technology improves on the familiar water bottles you’ll find in any office, instead using a much more space efficient, hygienic and environmentally-friendly system with a sealed bag and a collapsible box.

No wonder The Well asks people to ‘think outside the bottle’! So a new brand was needed to match the new technology. The new identity combines fluid typography that mimics the movement of water with a circle that invokes the act of looking into a well, into a fresh, contemporary brandmark.