News/Blog Category: Online Marketing

Facebook, Bing & Google: 10 Reasons Why Social Search is Flawed

posted on 18th May 2011

Last October I posted on how Bing and Facebook were going to integrate their search offering, to bring social signals deeper into search results. This week Bing announced even greater integration with Facebook. This raises a number of concerns, which I will go into below. But first lets look at what new Bing features you can expect to... Gimme More »

Facebook’s Best Practise Guide

posted on 11th May 2011

A year ago I wrote, on another blog, how Facebook would often make huge platform changes without giving any notice to businesses or developers. It angered a lot of people who depend on the platform for more than just social interaction. Since then however, Facebook has been on a huge PR drive not to only smooth out relations with developers, but... Gimme More »

The Key To Social Media Success

posted on 10th May 2011

If you want social media to work for you, then you have to be prepared to invest time in it. That's the clear message you get from reading the latest Social Media Marketing Report by Michael Stelzner (download the full report). The report is the result of research conducted amongst 3300 marketers (1% from Ireland), and it's the third such report... Gimme More »

The Difference Between the Groupon Clones

posted on 5th May 2011

In keeping with yesterdays post on what Facebook Deals really means for the Facebook platform I found this infographic which explains the differences between the main players in the daily deals market - Groupon, Living Social, Facebook Deals and Google Offers. This was produced by Online MBA for the US market and so Irish players like... Gimme More »

Facebook Deals: 3 Implications to Watch

posted on 4th May 2011

Facebook Deals launched last week to much fanfare in five US cities. The new Facebook Deals is a service similar to Groupon, Living Social and City Deal where large groups can avail of huge discounted offers on goods and services. Facebook Deals might sound familiar and it should Facebook Deals were originally deals fans could avail of by checking... Gimme More »

The Facebook Send Button

posted on 26th Apr 2011

Last week the Facebook Like button reached it's first birthday. In the last year the 'like' button has been added to over 2.5 million websites and that figure is growing at 10,000 websites per day. In short, it's come a long way. So this week Facebook have introduced a new button - Send. The Send Button The Like button has been an undeniable... Gimme More »

Facebook Studio: The Best in Facebook Marketing

posted on 21st Apr 2011

Earlier this week Facebook launched their Facebook Studio. It's an online collection of the best marketing and advertising on Facebook. The studio is ideal for marketers, brand managers and owners, researchers and students to uncover gems of campaigns that may otherwise have been missed. Perfect for getting a little inspiration or finding the... Gimme More »

10 Innovative Facebook Commerce Examples

posted on 19th Apr 2011

I've been posting about Facebook commerce a lot of late. In the last post I mentioned that f-commerce will work when it's done right and that a one size fits all approach won't work. If it's done right it will work is probably easier said then done so lets take a look at 10 examples of brands who have been doing it right. Their  approach to... Gimme More »

Why Facebook Commerce Will Work

posted on 18th Apr 2011

This is a follow up post to For & Against Facebook Commerce. Have we Reached a Tipping Point? There is evidence that f-commerce can become a powerful channel for brands in the future. But as the Forrester research points out there may be some reluctance for consumers to use the channel to make purchases - for now. In the previous post I... Gimme More »

For & Against Facebook Commerce

posted on 13th Apr 2011

Will Facebook commerce work? That is the multi billion euro question that has been asked and answered many times in the past few weeks. The success, or failure, of Facebook commerce could have a serious impact not only for brands looking to invest their marketing spend, but also for Facebook which has worked so hard in the last 18 months to create... Gimme More »