News/Blog Category: Blogging

Egg-cellent Brand Activation

posted on 25th Jan 2019

Blue Monday has come and gone, payday is so near yet so far, Christmas is a distant memory and somehow it feels like 76th of January. Fear not, the Cadbury’s Creme Egg hunt is back and it’s bigger and bolder than ever to lift the spirits of the nation! This year it is more adventurous than previous years, spanning across both the UK... Gimme More »

Christmas Cards from the Edge

posted on 19th Dec 2018

Shut up and shift me
Christmas time - soooomething, sooomething and wine! Tomorrow (the 20th) is the deadline for sending cards to your Irish pals (you are far too late for your friends out foreign. Forget them. They left you.) With that in mind, let’s have a look at the good, the bad and the tacky Christmas cards that our own Irish designers have created to satisfy... Gimme More »

FIFA World Cup – Serious about design

posted on 11th Jul 2018

If you were ever in doubt what a behemoth the World Cup is from a branding point of view have a browse through the fifa.com website. Under the marketing section there are pages and pages about protecting the brand, the do’s and don’ts and how important it is to safeguard their brand. Fifa's Brand Protection As FIFA is proud to inform... Gimme More »

Cycling jersey branding – from dashing to dire

posted on 28th Jun 2018

It’s yet another summer of sport and as we reach the start of July it means it will soon be time for another Tour de France. I know for most it’s of little interest but I’ve been a fan of professional cycling since the the 1980s when Irish cyclists Roche and Kelly were in their pomp, despite the longstanding doping issues that have blighted... Gimme More »

Search Engine Optimisation (or There’s no point in being online if your audience can’t find you) Part 1

posted on 3rd Oct 2011

Four years ago I wrote an article for a magazine about the basics of search engine optimistation. I stumbled on the text again recently and was surprised to see how much is still relevant, at least in terms of the basic principles, so relevant I thought it worth revisiting for a blog post. I have updated some elements of the text – I don’t... Gimme More »

Are Blogs More Important Than Facebook or Twitter?

posted on 31st May 2011

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was conducted amongst over 1700 adults in the USA during April 2011, and the results suggest blogs are better for engagement, referral traffic and product... Gimme More »

10 Blogging Resources

posted on 22nd Feb 2011

Writing a company blog takes a bit of time and effort. First you need to identify suitable topics, then craft a post which speaks to your readers. But there's hundreds of blogs out there covering similar topics to yours, so not only do you have to write the post, but you also have to try and identify something new and different in the subject... Gimme More »

365 Tips on Blogging

posted on 7th Jan 2011

Wordpress is one of the best blogging platforms there is. It's straightforward and simple for users (clients are surprised when I tell them it takes the same amount of work to send an email as write a blog post), its robust and powerful enough for heavy users, and there's a constant stream of new plug-ins and widgets to give your blog more... Gimme More »

Lets Hear It For The Blog!

posted on 12th Nov 2010

As you might guess I'm a fan of blogging, not only do I write this one, but I also have a personal one too. I've provided tips on how to set up and maintain a business blog in the past and I have even looked at how blogging compares with Facebook and Twitter. I do understand the power of blogging. However when most businesses look towards social... Gimme More »

Are Blogs the Unpopular Social Media Cousin?

posted on 5th Oct 2010

I was asked by a client last week if Twitter and Facebook had superseded the blog? It's an interesting question because a lot of the attention, in terms of words being written about and visibility in social media is on the likes of Facebook, Twitter and Youtube. While the poor old blog is seen as the less popular geeky cousin, everyone knows its... Gimme More »