Neworld Associates, great relationships build great brands

Keeping your packaging fresh and up to date will keep your brand where you want it to be. Seen, purchased and loved by your target audience. And as you probably know by now, you may currently be the brand leader but it’s only a matter of time before your competitors are nipping at your heels. So, if your competitor has just refreshed, and you... Gimme More »

Johan van der Merwe is one of our "go to" food and drink stylists here at Neworld. His beautifully loose, effortless style brings a delicious flair to the shots his work produces. He has worked with prestigious brands like Guinness, Jameson, Marks & Spencer, Sainsbury’s, Heinz, KFC and Aldi to name but a few. As a Chef he holds a BA in... Gimme More »

Christmas is a funny thing Down Under. No one quite knows how best to celebrate it. The traditionalists try to mimic their European forefathers and put their turkeys in the oven, heating up the house nicely on a traditionally sweltering hot day and sweating their way through Christmas dinner. Nice! (That’s Aussie sarcasm by the way). Others... Gimme More »

A definite hot topic in 2018 in the world of packaging is packaging waste. I was recently at a Bord Bia hosted night about the buying habits of millennials and how to attract their business. It spoke in depth on how this age group places great importance on the ethics and recyclability of the brands they purchase. So if your brand is to appeal to... Gimme More »

I’ve always been intrigued with creative thinking- how to best tap into that creative part of my brain and make creativity a reliable habit. I recently purchased the book Hegarty on Creativity by one of the world’s top advertising creatives Sir John Hegarty. The book makes some interesting and amusing points on how best to tap into your... Gimme More »

I’ve always had a real soft spot for anything that shows true craftsmanship. Nothing compares to the attention to detail of something handcrafted, whether it’s a precision handmade piece of boutique furniture or the sheer quality and longevity of a pair of handmade shoes. The precision and skill required always impresses me no end. My... Gimme More »

Firstly let’s break this down into layman’s terms - what is a category cue, I hear you ask? Category cues are the expected design elements and information or colours that allow a product to sit in a category and visually be “one of the gang.” Your customers are subconsciously aware of category cues in any given category. For example, in... Gimme More »

Strewth mate, it’s hotter than a shearer’s armpit don't ya reckon? So if you're feeling drier than the Simpson Desert and as hungry as a vegetarian at an Aussie barbeque convention, it's time to crack open a cold one and crank up the Barbie. Let’s take a look at my top tips on what makes a great barbeque Australian style. Top Tip 1:... Gimme More »

I was on a Ryanair flight recently when after ordering a pack of crisps I was presented with the novel crisp concept of “Boxerchips”. I had encountered this Irish brand many moons ago, when I ordered a pack with my pint of Guinness at Grogan’s Pub. Basically “Boxerchips” are a plastic wrapped cardboard box of delicious handmade... Gimme More »

Whether it’s a tasty piece of typography or some mouthwateringly juicy food photography, there are numerous ways to create a drool-worthy piece of packaging that will tempt your potential customer into purchase. So today we’ve decided to ask two of Ireland’s top Food Photographers, Trevor Hart and Dave Campbell, what their top tips are to... Gimme More »