POSTED BY: Steve Grunert

Stop shouting, be confident and stand out with a whisper

6th Apr, 2018

Stop shouting, be confident and stand out with a whisper

So maybe this minimal thing is starting to filter into the packaging world? Coke’s new Diet range is beautifully simple.

And what’s the best way to stand out against a busier ice-cream competitor? Keep it simple.

Personally, in the shouty world of craft beer, I’ve always found the simple rolling waves of Sharp’s packaging an emphatic reason to purchase and they have huge shelf presence in an extremely busy marketplace.

So if you’re finding your brand is struggling to be heard in an overly cluttered environment, our advice is to… stop shouting, be confident and stand out with a whisper.


Steve Grunert, Creative Director.
Steve has a wealth of experience working some of Ireland’s most successful brands such as Flahavan’s, Barry’s Tea, Glenisk, Franciscan Well Brewery, Irish Pride, The Jelly Bean Factory and Aldi Supermarkets to name but a few. His love of all things food has helped him guide clients to the right packaging solutions, helping them to find their own distinct point of difference on shelf. If he’s not slaving away the latest packaging solution he’ll be out the back, firing up the barbeque and feeding the Neworld troops full of gourmet delights!