Neworld, Great relationships build great brands

So maybe this minimal thing is starting to filter into the packaging world? Coke’s new Diet range is beautifully simple.

And what’s the best way to stand out against a busier ice-cream competitor? Keep it simple.

Personally, in the shouty world of craft beer, I’ve always found the simple rolling waves of Sharp’s packaging an emphatic reason to purchase and they have huge shelf presence in an extremely busy marketplace.

So if you’re finding your brand is struggling to be heard in an overly cluttered environment, our advice is to… stop shouting, be confident and stand out with a whisper.