Neworld Associates, great relationships build great brands

Interesting to see that Google are retooling Hangouts to be a competitor to Slack. For companies that are already G Suite users there's a big incentive to look at "Hangouts Chat" as an alternative to Slack. If you are already paying for G Suite why pay an extra subscription to Slack? With the added benefit of integration with Google Docs as... Gimme More »

Marketing guru Pat Kinsley delivers a masterclass in naming a company. COMING UP WITH a trade name is one of the most enjoyable parts of brand creation. It’s also the most painful. But before you start brainstorming ideas for names, you have to understand what type of positioning you want to have in the marketplace. A lot of people confuse... Gimme More »

Neworld produced a video for Adare Manor as they embark on an extensive refurbishment and development project as part of their commitment to providing their guests with unrivalled facilities and services. As they say a temporary goodbye they leave a house full of memories... and look forward to a glorious future. .. Gimme More »

Leading Irish Craft Beer brewer Franciscan Well launched its canned beer range (designed by Neworld Associates!) yesterday at Camden Exchange. Now craft beer lovers will be able to enjoy Franciscan Well Rebel Red, Friar Weisse and Chieftain IPA in 330ml cans for the first time since the company was founded 18 years ago. The cans are currently... Gimme More »

Check out Maxol’s heartwarming new ad. It puts them right At the Heart of it. And a big shout out to our buddies in Owens DDB for doing such a fantastic job. Can’t wait for the second instalment... See how Neworld worked with the Maxol management team to rebrand Maxol » Gimme More »

Donnybrook House Building Wrap... The Building Wrap our Glenn beautifully designed for Donnybrook House made it into Design Week... YAY! Looks great, even if we do say so ourselves... Have a read » Gimme More »

The Marker Hotel, a member of the prestigious Leading Hotels of the World Group, approached us with the challenge of taking its new brand mark and design system and finding highly creative ways to roll it out across all brand touch-points. Our challenge was to maintain the core values of the master brand while also carving out a distinct... Gimme More »

A very special visitor arrived in our office on Sunday the 7th December! We were delighted to have Santa come to Neworld's very own Grotto on Sunday. All the little neworld kids were very excited! They all got to spend some special time chatting to Santa, Mrs Claus and a lovely Christmas Elf. They went off home with arm-fulls of presents,... Gimme More »

WEEE Pledge Shortlisted in Eircom Spiders We were delighted that WEEE Pledge has been shortlisted in the Eircom Spiders in the Charitable and Non-Profit Organisations category. The Awards take place on Thursday 20th November - better get the glad rags out! WATCH THIS SPACE! www.weeepledge.ie » Gimme More »

Following the smashing success of our June tech talk, the Top of the Evening summer series continued on July 2nd. We were delighted to welcome Paul Adams, the head of product design at Intercom, for a discussion about “The importance of the brand and design-led thinking”. Paul is one of the world’s leading proponents of social design and... Gimme More »