Boxerchips – Making Packaging Innovation Fly
posted on 7th Jun 2018 by Steve Grunert
I was on a Ryanair flight recently when after ordering a pack of crisps I was presented with the novel crisp concept of “Boxerchips”. I had encountered this Irish brand many moons ago, when I ordered a pack with my pint of Guinness at Grogan’s Pub. Basically “Boxerchips” are a plastic wrapped cardboard box of delicious handmade crisps. The box transforms into a sharing bowl with a very cool sliding action. Well, after ordering a few packs during the course of the evening I was very impressed with what an attention grabbing pack this really was. I must of had seven or eight people stop to enquire about the pack, showing just how attention grabbing an innovative piece of packaging can be. But as I sat waiting for my flight to arrive in Dublin I pondered as to why such a unique piece of packaging has never quite received the mainstream attention that it truly deserves?
I’d also love to see the brand use transparent plastic packaging to their advantage, allowing them to show off one of their main assets – the box and the crisps. I also think the closing lid of the box should be removed to allow the delicious looking crisps to be displayed through the clear packaging. The trend of tactile varnishes which mimic the feel of paper would also work really well on this brand, making it feel more organic and gourmet. I believe they also have opportunities with larger pack format, after all who wants to share 40g of crisps in a sharing bowl, but a 150g version would work great on the couch with a film, right?
At Neworld we love innovative brands and packaging. And if your brand is an innovator in its category it’s important to keep the creative ideas flowing. Contact Neworld to help keep this creativity alive and help your brand sail beyond 30,000 feet and into the stratosphere. Lets get together and put a rocket on it!