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Search Engine Optimisation (or There’s no point in being online if your audience can’t find you) Part 1
Four years ago I wrote an article for a magazine about the basics of search engine optimistation. I stumbled on the text again recently and was surprised to see how much is still relevant, at least -
Facebook: Average Irish User 30.5 Years
A decided to have a quick look back at a post from last September. The post looked at how old the average Irish Facebook user was - at the time coming in at 29.6 years of age. Stats from last year -
Facebook Video Vs Youtube: Which is Best?
Using video to promote brands is becoming increasingly important in marketing. With good quality, inexpensive cameras, it’s getting easier to shoot, edit and upload video content. It’s easier for -
Infographic: The Internet of Things
The internet of things is a fascinating concept, where every offline object imaginable is connected in someway to the online world. When machines start talking to each other they can be used to make -
What do we Think of Facebook Commerce?
F Commerce officially commenced in July 2009 when 1800 Flowers opened the very first storefront on their Facebook page. Since then, the growth of commerce on Facebook platform has been slow but -
Add Your Facebook Friends & Photos to Google+
There's been countless articles posted on Google+ in the last few weeks. Is it a Facebook killer, a Twitter killer, a LinkedIn killer a Foursquare killer? The truth is it's probably none of the -
Facebook Credits: Moving Towards F Commerce?
The last few weeks have been kind of important for Facebook's virtual currency Facebook Credits. It's now available to purchase in 47 different currencies, from Bolivian Boliviano's to Chinese Yuan's -
How Google+ Can Succeed: Privacy, Mobile & No Ad’s
I read through a fairly lengthy article on Wired.com this morning detailing the last year of progress in delivering the new Google + product. I haven't tested the product yet so these are only my -
Klout Earns You Facebook Freebies!
A few weeks ago I came across this interesting article on Twitter alerting me to Klout Perks. I'm not sure how familiar you might be with Klout, but it ranks you based on your social media activity. -
Facebook Insights Guide
Facebook updated their guide to Insights not so long ago. It's a very useful guide and a must read for any page administrators. Understanding how your Facebook marketing is performing (and not just -
Google: Now Search by Image & Voice
Google is constantly updating its search feature, be it a little tweaking to add signals form social media, or this handy new feature that allows you to search using an image. The image can be one -
15 of the Best Twitter Campaigns
Twitter isn’t the most obvious platform for marketers to engage in. The 140 character limit is probably the biggest stumbling block. It’s restrictive and requires marketers to be even more -
Are Blogs More Important Than Facebook or Twitter?
Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was -
New Neworld Website
The online team have been increadibly busy working on a the new Neworld website for the last while. It finally went live last Friday and it's looking pretty cool, if we do say so ourselves! A big -
How A Facebook Campaign Helped Increase Sales 35% and Get Є200K of Free PR
in March we completed a project for Glenisk called the Tune Challenge. The purpose of the campaign was to find the soundtrack to a Glenisk TV advert, from tracks submitted by Fans via Facebook. The -
Irish Social Media Statistics (May 2011)
Updated June 21st with Foursquare data. I've been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There's certainly enough new data to warrant -
Make that 5 Social Media Award Nominations
Update May 24th: A 5th nomination for Neworld in the Social Media Awards, this time for Agency Use of Social Media. The finalist list for the Social Media Awards came out earlier this week. -
Facebook, Bing & Google: 10 Reasons Why Social Search is Flawed
Last October I posted on how Bing and Facebook were going to integrate their search offering, to bring social signals deeper into search results. This week Bing announced even greater integration -
Facebook Places & Foursquare: Why People Aren’t Checking-in
This past week has seen the release of some interesting research in the UK and the USA as to the use and awareness of location based social network services. The two biggest of which are Foursquare -
Facebook’s Best Practise Guide
A year ago I wrote, on another blog, how Facebook would often make huge platform changes without giving any notice to businesses or developers. It angered a lot of people who depend on the platform -
The Key To Social Media Success
If you want social media to work for you, then you have to be prepared to invest time in it. That's the clear message you get from reading the latest Social Media Marketing Report by Michael Stelzner -
The Difference Between the Groupon Clones
In keeping with yesterdays post on what Facebook Deals really means for the Facebook platform I found this infographic which explains the differences between the main players in the daily deals -
Facebook Deals: 3 Implications to Watch
Facebook Deals launched last week to much fanfare in five US cities. The new Facebook Deals is a service similar to Groupon, Living Social and City Deal where large groups can avail of huge -
The Facebook Send Button
Last week the Facebook Like button reached it's first birthday. In the last year the 'like' button has been added to over 2.5 million websites and that figure is growing at 10,000 websites per day.