Neworld, Great relationships build great brands

Putting your customer first truly makes a difference On a recent trip to the US, I was exposed to 2 very different experiences from the same American airline. For whatever reason, the ticket

Italic recently launched a $13 million investment and a waiting list of 100K eager shoppers. They’re a members-only club offering luxury products without the shiny logos. Or high price tags.

While doing my civic duty and heading to the polls Friday morning I couldn’t help but question ‘those posters’, whose sole purpose is to entice, sway or confirm my opinion. Why do they all

Your business has many facets and a variety of talent within its walls. The main players might include CEO, sales/marketing, finance, technology, product development and administration - all working

Brand guidelines define how a brand exists and communicates. Yes, they are important! And there are a few reasons why: Clarity Firstly, brand guidelines provide an understanding of your

While I understand it’s not for everyone, I have to admit that cruises have come a long way in the past 30 years. My first trip was to the Caribbean at 13 and the only activity for a kid my age was

Whether you’re starting from scratch or trying to reinvent yourself, the name you give your business is critical. It’s often the very first impression you make on potential customers, competitors

Whether starting from scratch or breathing new life into an established organisation, the areas of consideration for brand building may seem exhausting. From defining your strategic positioning to

I got my tattoo on Haight Street in San Francisco in 1996, at the very wise age of 25. I wasn’t trying to be rebellious or exert my independence. I was deeply drawn to the design: it’s a bit dark