Neworld, Great relationships build great brands

What is highly nutritious, low in fat, environmentally sustainable, popular with 2 billion people worldwide and has six legs? The original superfood! Edible-insects might be the protein of the future

Christmas time - soooomething, sooomething and wine! Tomorrow (the 20th) is the deadline for sending cards to your Irish pals (you are far too late for your friends out foreign. Forget them. They

The simple yet sublime work of illustrator Jean Jullien stands out against the visual clutter of our daily newsfeeds. His work reminds us that concept is king and, when it comes to conveying a

Last week, beer-giant, Carlsberg, announced that it is taking a bold step against the amount of plastic waste it generates by changing a 50-year-old element of its packaging. As part of its

Long before 'The Compton Cowboys' trotted on to our screens, before the ‘The Dancing Man’ mesmerised us in 1994 and even before those wonderfully bizarre Rutger Hauer ‘Pure Genius’

Teeling Whiskey Have you heard about the bird? I was enlightened about the meaning behind this whiskey’s logo during a tour of their Dublin 8 HQ. At a glance you might pass this logo over as a

Limited edition packaging can be a great way to entice consumers, both established and new, to buy. Often of a higher quality than the brand’s standard packaging, the limited edition version is

One of the earliest decisions you make when establishing your brand is an obvious one: the name! It’s such a basic ingredient of your business that it’s easy to overlook the full potential of an

Your mother may have told you that it’s what's inside that counts, but when it comes to selling your product, it’s a superficial world! Your product’s packaging design will directly impact its