Self-expression without following the herd
In the fast paced world of fashion Vedoneire had become staid and old-fashioned. We needed to turn this Irish institution on its head to bring it to younger audience. An audit revealed a host of great assets that defined the brand – quality, craftsmanship, exquisite styling.
But we needed more. We dug deep into the psyche of the Irish man. What are the personality traits that make us different from our friends across the pond? A new brand positioning and identity was created to capture that unique Irish DNA – clever, quirky, laid back, understated but full of subtle surprises.