The Well - Archived Work from 2016

Straight to the source

Capabilities
Brand Design
Sectors
Food & Beverage

The new identity combines fluid typography that mimics the movement of water with a circle that invokes the act of looking into a well, into a fresh, contemporary brandmark.

The Well Water Archive, Neworld for brand strategy, design, packaging, and digital needsThe Well Water Archive, Neworld for brand strategy, design, packaging, and digital needsThe Well Water Archive, Neworld for brand strategy, design, packaging, and digital needsThe Well Water Archive, Neworld for brand strategy, design, packaging, and digital needs

The Well

This refreshing brand is really making waves! Its unique technology improves on the familiar water bottles you’ll find in any office, instead using a much more space efficient, hygienic and environmentally-friendly system with a sealed bag and a collapsible box.

No wonder The Well asks people to ‘think outside the bottle’! So a new brand was needed to match the new technology. The new identity combines fluid typography that mimics the movement of water with a circle that invokes the act of looking into a well, into a fresh, contemporary brandmark.