It’s a matter of pride. A promise to the consumer that every action – from ingredient selection through to production and delivery – is a matter of pride.
Irish Pride is a brand that has stood the test of time. A few tweaks and refreshes along the way have the kept brand looking as fresh as ever. With 68% household penetration* and holding 14th place in Checkout Top 100 Irish Brands – for us at Neworld, it’s a matter of pride!