Franciscan Well is one of Ireland’s most well-respected craft breweries. In an increasingly busy craft beer market, Franciscan Well needed a brand strategy that would demystify the category and make it easier to engage.
The brand identity was inspired by the archway that stands over the entrance of the site of this long-standing Cork brewery. The perfect way to promote the beer’s unique Cork character. The first Irish craft beer to go into cans, Franciscan Well have stayed true to their ethos of combining the best of modern techniques with traditional brewing styles and practices.