A quintessentially Irish brand, Flahavan’s has been known and loved by the nation since the late 1700s. And while their oats are a staple in every kitchen, they’ve been innovating ever since.
We’re proud to work as their partner on a number of brand extensions that are perfectly attuned to the needs of the market. No matter the project, our challenge remains the same – balancing rich heritage and tradition with a contemporary new concept.
Understanding the masterbrand is at the heart of everything for us, so whether it is Granola, Super Oats, Flapjacks or Overnight Oats, each sub-brand must sit comfortably beneath it. Across each of these extensions, our focus is on introducing that same sense of warmth, naturalness and honesty that is so inherent to the Flahavan’s brand.From typography to on-pack messaging to building presence in new categories and markets, our role lies in taking the incredible equity the Flahavan’s brand has built over generations and crafting a distinct visual style and personality that will connect with the consumer.