The Objective


We worked as part of a creative team charged with bringing to life the reception area of Clarion Hotel, Cork. We wanted to reinforce the idea that the newly designed Atrium was a ’space to inspire’ as well as work, dine and unwind. We created a brand mark that captured the ebb and flow of the River Lee coupled with the fluidity of easy conversation in the space. This was rolled out across brand touch points including menus, uniforms, crockery, bags and signage to complement the interiors by Grainne Weber, architect.