ChannelSight was founded in 2013 with a mission to make the world instantly shoppable. The brand wanted to make it simpler and faster for people to buy the products they were interested in, and also to show brands and publishers what content and ads were working most effectively to drive sales across all digital channels.
ChannelSight came to us at a pivotal time. With a global presence and a long list of heavy hitting clients including Mondalez and Phillips, they were in the process of scaling up. The business had grown incredibly quickly. The challenge was that the brand didn’t reflect ChannelSight’s past success or future aspirations. It just didn’t stack up beside the global brands which they partnered with.
One of the key challenges was communication. With a complex offering that targeted a range of market segments, ChannelSight had difficulty articulating its point of difference in a way that would resonate with each audience. Integral to this was internal culture. With each of its international offices operating separately, ChannelSight needed a masterbrand strategy that would connect them and create a cohesive, unified brand voice.
Through a series of qualitative interviews and workshops, we worked with ChannelSight to create a brand positioning, brand story, brand values and a set of key messages that succinctly and clearly conveyed their offering. This was integrated with the brand inside and out. Firstly reinvigorating internal culture and secondly, by developing a powerful brand identity and personality that could operate on a global scale. This was brought to life across all digital assets, from tone of voice to visual style and a brand new website.