Kind and strong… Active Iron isn’t just like any other iron supplement. While others are notoriously hard on your stomach, Active Iron is gentle with increased absorption. It’s pretty revolutionary stuff.
We evolved the brand to make it more appealing to their female core market but we were careful to strike a perfect balance so that we didn’t alienate men either. Nationwide UK and ROI advertising campaigns were developed using vibrant colour burst motifs to illustrate the feelings of wellbeing Active Iron provides. The brand is growing from strength to strength and we’re proud to be a part of Active Iron’s growing success.