Neworld Associates, great relationships build great brands

Welcome to another instalment of our digital and social media marketing review aimed at keeping digital marketers on their toes in 2020. In recent months, Mark Zuckerberg, recovering from multiple fines and sittings in front of the US Congress, delivered the keynote speech for Facebook’s 2019 conference with an emphasis on building a more... Gimme More »

2018 was the year that brought you GDPR, the Cambridge Analytica scandal and Mark Zuckerberg drinking water in front of the US Congress. In other words, it was a year when social media news went from gossip to current events. Here’s a look back at some 2018 digital and social media marketing insights which will help inform your social media and... Gimme More »

Ah Twitter... Nothing much to say here except twitter sometimes makes me chuckle... Dogs... Subscribe to Viral Viral on Youtube! --> https://t.co/n3fV2b8UCX pic.twitter.com/Daj7IFE7e1 — viral viral (@xxlfunny1) November 14, 2018 Theresa May... I spent too much time on this. #TheresaMay pic.twitter.com/4aODFe0VLU — Luke... Gimme More »

I read through a fairly lengthy article on Wired.com this morning detailing the last year of progress in delivering the new Google + product. I haven't tested the product yet so these are only my thoughts on how a superior product could compete with Facebook. (There's an early and fairly positive review here.) After the failure of Buzz and Wave to... Gimme More »

Twitter isn’t the most obvious platform for marketers to engage in. The 140 character limit is probably the biggest stumbling block. It’s restrictive and requires marketers to be even more creative in how it’s used. The attraction of Twitter is it’s realtime connection, it’s people online right now, which could also prove daunting.... Gimme More »

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was conducted amongst over 1700 adults in the USA during April 2011, and the results suggest blogs are better for engagement, referral traffic and product... Gimme More »

Updated June 21st with Foursquare data. I've been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There's certainly enough new data to warrant an update. Overview Let's start with some attention grabbing headlines; Twitter has almost doubled its Irish accounts Facebook is adding 900 new... Gimme More »

If you want social media to work for you, then you have to be prepared to invest time in it. That's the clear message you get from reading the latest Social Media Marketing Report by Michael Stelzner (download the full report). The report is the result of research conducted amongst 3300 marketers (1% from Ireland), and it's the third such report... Gimme More »

A couple of recent reports by Comscore and Ipsos MRBI into social media usage in Ireland have been recently released (links to sources at the end). They provide the most up to date look at the reach and use of social networks such as Facebook, Twitter and Linked In, from an Irish perspective. Update 1 (7/3/11): Facebook section with information... Gimme More »

As part of my master's thesis a couple of years ago I conducted research into why people unlike brands on Facebook. The most common reasons given were receiving too many messages from brands (ie. spam), and a second reason I have never seen in other studies since - a brands offline activity affecting how people feel about the brand. This varied... Gimme More »