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5 Answers to Give a Web Agency

The website is the focal point of your online presence. Social media, paid advertising campaigns, search appearances, content creation, sponsorships and collaborations – all contribute to the
Client Question: Are brand guidelines important?

Brand guidelines define how a brand exists and communicates. Yes, they are important! And there are a few reasons why: Clarity Firstly, brand guidelines provide an understanding of your
Client Question: What is tone of voice?

What is tone of voice? Behind the veil of branding mystique, tone of voice is exactly what it says on the tin. It’s an understanding that it’s not what you say, rather the way in which you say
Client Question: How do you assess category cues and how important are they?

Firstly let’s break this down into layman’s terms - what is a category cue, I hear you ask? Category cues are the expected design elements and information or colours that allow a product to sit
Client Question: What makes a brilliant packaging design brief?

Putting together a packaging brief can seem like an overwhelming task. Clients often ask us where they should start - what are the most important elements to consider and how do they feed into the