Neworld, Great relationships build great brands

It's World Compliment Day! A day when people show extra appreciation to those they come into contact with by dishing out sincere personal compliments. The holiday began as ‘National Compliment

Packaging is often the most critical marketing touchpoint for your brand. Obviously, this is especially true in the food and drinks sector. Not only does it serve a function, but it also forms an

This year has seen the rollout of a completely reimagined range of food packaging solutions for Harvey Nichols. It is replacing the iconic monochrome photography packaging that has, without doubt,

3 noteworthy trends in Pet Food that are influencing brands and the packaging they produce We all love our pets and I will certainly admit to the ridiculous adoration I hold for my very happy albeit

Putting together a packaging brief can seem like an overwhelming task. Clients often ask us where they should start - what are the most important elements to consider and how do they feed into the

Absolut Vodka…please take a bow. For the design community, the brand has always lifted our spirits with the brand's intrinsic link to creativity. But the brand has also a long and successful

What’s that old line again - sur’ if we got the weather here in Ireland you would never go abroad! Well, I think this bank holiday no one did, unless you call travelling up from all corners of

Who would have guessed that the all-time favourite soda pop would ultimately become one of the biggest targets in our present day war on sugar! From its nostalgic glory days to the buzz of making