Neworld, Great relationships build great brands

What is a Social Media Influencer? A social media influencer is a user who has established credibility in a specific industry. These influencers have direct access to a large audience and can

On Thursday evenings, a local radio station has a feature with Johnny Giles, an ex- Leeds United legend (as they say in the business), offering opinions on all things English football. He often

I read through a fairly lengthy article on Wired.com this morning detailing the last year of progress in delivering the new Google + product. I haven't tested the product yet so these are only my

Twitter isn’t the most obvious platform for marketers to engage in. The 140 character limit is probably the biggest stumbling block. It’s restrictive and requires marketers to be even more

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was

Updated June 21st with Foursquare data. I've been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There's certainly enough new data to warrant

A couple of recent reports by Comscore and Ipsos MRBI into social media usage in Ireland have been recently released (links to sources at the end). They provide the most up to date look at the reach

As part of my master's thesis a couple of years ago I conducted research into why people unlike brands on Facebook. The most common reasons given were receiving too many messages from brands (ie.

A recent article I wrote for Marketing.ie Magazine has just gone live on their website. The article looks at some of the myths and misunderstandings related to social media and its use in marketing.

This has been out about a week now but it's well worth a look. Its demonstrates how, as midnight on New Years Eve is celebrated around the world, people turn to Twitter to ring in the new year. In

Kiabi is a French low cost clothing retailer, that has 125 stores (including 12 in Spain and 3 in Italy). Like many brands they set up a Facebook page to communicate with their customers. Using

It's that time of the year when end of year lists begin to populate websites, blogs, newspapers, magazines, radio, tv shows. Here's a list of all those end of year social media lists that a look back

Here's some more examples of Twitter being used for marketing purposes. You might also wish to check out an earlier post on the very subject from a few weeks back. Just to clarify one of the comments

I found some really interesting examples of Twitter being used for marketing that I thought I'd share. Twitter, in my opinion, is a fantastic news source. The speed at which stories are spread across

While we wait for the new look Twitter to arrive over here. I've compiled a list of ten quick Twitter tips to consider when using the platform for business. 1. Define what exactly Twitter will be

I was always surprised at how clunky the older version of Twitter was, having to navigate away from the main focus of the site - the stream, in order to check direct messages or tweets mentioning

I often get asked 'how often should I post on a blog or a Facebook page?' There is no definitive answer because it depends on the business. If I 'like' a news organisation on Facebook I'd expect a

Last year I conducted a qualitative research project amongst a dozen Irish and UK users of Facebook. The aim was to understand why they were fans of brands and what their opinions on social network

Just why is content so important in social media marketing? To identify this we need to understand the role of traditional communications, that of TV, print and radio, against social media. The

In some quarters there's a failure to understand what social media is 'about' and how it can be utilised for brands. Here’s some practical information about how social media for brands doesn’t